PROPERTY EXPERT IN THE GREATER BAY AREA

大灣區代理專家

Seven years ago, local real estate agency Golden Keys Property Consultant founded Golden Keys (China) and successfully ventured into the mainland Chinese market with two branches opening in the city of Zhongshan. As it witnessed the rapid growth of China’s housing market, the company has also established itself as a property expert in the Greater Bay Area.

“Since the founding of Golden Keys (China) seven years ago, home prices in Zhongshan has risen five to six fold,” says Chen Xiong, sales director of Golden Keys (China). “Three years ago, we also moved into Foshan and started to provide services in relation to Longjing, a large new development co-developed by Sun Hung Kai Properties and KWG Property. The International Financial Centre, backed by Singapore’s Temasek Holdings, is also seeing great sales.” As Foshan imposes home purchasing restrictions, the company is now switching its focus from residential projects to commercial real estate and office buildings, as the sales of these types of properties are currently unrestricted.

“We will continue to look for more highquality real estate throughout the Greater Bay Area for our clients. In terms of potential, Shenzhen’s real estate ranks high, followed by Guangzhou, and while these two cities have already tapped into much of their potential, housing prices in Foshan—the second runner-up—has not increased drastically,” Chen explains. “We are seeing sales under RMB1 million, and an outflow of funds from Guangzhou to Foshan. With a subway system now connecting Guangzhou and Foshan, the cities’ deepening integration is likely to bring huge investment potential to Foshan, and right now, Hong Kong investors can still purchase non-residential properties there.”

Besides providing one-stop post-sale services, Chen adds that Golden Keys (China) holds weekly seminars and organises field tours to help buyers gain a deeper understanding of the development of the Greater Bay Area.

本身是地膽代理的金匙物業，7年前成立金匙中國進軍內地，成功打入內地房地產市場，並於中山開設2間分店，見證中國物業市場近年急速成長，更成為大灣區的地產代理專家。

金匙（中國）銷售總監陳雄表示，「金匙中國於7年前成立，中山樓價已經升了5至6倍。3年前我們又進軍了佛山，開始代理新鴻基與合景合作發展的大型新盤瀧景，現時新加坡淡馬錫基金的物業國金中心，亦正在熱賣中。目前佛山已經實施限購令，所以公司亦已轉陣，由以往專注住宅物業，改為商舖及寫字樓，因為這類物業現時仍未受到限制。」

陳雄表示，「我們會把焦點放在整個大灣區，為客戶搜羅更多優質物業。以潛力來講，『一哥』深圳，『二哥』廣州，這兩個區已經發揮了不少潛質，但『三哥』佛山，暫時樓價仍然不是升得很高，100萬以下的商廈仍然有交易，很多廣州的資金亦正在流向佛山。由於廣州與佛山兩地已被地鐵貫通，在同城化效應下，所以佛山的投資潛力很大，而香港人現在仍可在佛山購買非住宅物業。」

陳雄稱，金匙中國每週都會舉辦講解會，以及實地考察團，讓買家深入了解大灣區發展，並且提供一條龍售後服務。