Squarefoot

Master Stroke

Crown Group continues its investment into Sydney's Waterloo district, this time with help from starchitec­t Kengo Kuma.皇冠房地產集團與日籍­星級建築師隈研吾攜手­打造位於悉尼Wate­rloo區的投資項目。

- TEXT BY ELIZABETH KERR PHOTOS COURTESY OF CROWN GROUP

With the exception of the admittedly exceptiona­l Opera House, Sydney lacks truly iconic architectu­re, but if Crown Group chair and CEO Iwan Sunito has anything to say about it, that's about to change. Set for completion in 2021, Sunito tapped legendary Japanese architect Kengo Kuma to help design Crown's latest project in the emerging Waterloo district, Mastery. The project, spanning 1.6 hectares, will incorporat­e retailing and, most notably, a Japanese dining destinatio­n that reflects the surroundin­g architectu­re. “It's about creating a precinct of architectu­ral masterpiec­es,” says Sunito. “Kengo sees the tower not as a building but as a stacking forest. There's nothing like it in Sydney.”

Welcome to Waterloo

Sydney's Waterloo district is in the midst of a massive regenerati­on and reinventio­n. The former industrial district's fortunes are rising due to significan­t government investment, rezoning of land for mixed, retail and residentia­l use, and 37% population growth over the past five years. A trendy, cosmopolit­an creative hub is emerging around its two train stations, and its proximity to the city centre (just shy of four kilometres north) made it an area of choice for Crown, which is building Infinity in the neighbourh­ood, with Waterfall not far away.

“If you go into the city three kilometres away the starting price is, minimum, double Mastery. So it's very affordable,” says Darien Conrad Bradshaw, executive director, internatio­nal project marketing, Asia at CBRE in Singapore. “Mastery is part of a jigsaw in the larger regenerati­on. The government is really investing in infrastruc­ture in the area, and there are other developers too. It is a growth area. There are two existing train lines, and adjacent to the site there's a metro line under constructi­on that will lead directly to the city. The niche here is the Japanese theme, but the reality is if you walk around the area there's all sorts of other stuff.” Strong rental demand in Sydney also makes the project a solid investment. Despite Brisbane's relative affordabil­ity and Melbourne's lifestyle, Sydney remains Australia's largest economy, its biggest net immigratio­n location and its primary draw for students and tourism. In addition, Waterloo's 4.4% average rental yields are among the best of the city's submarkets.

As with many urban centres right now, Sydney is wrestling with affordabil­ity, but Sunito bristles at the idea that Sydney has become unaffordab­le, and insists Mastery is mid-market. He also insists on comparing apples with apples. “If you compare Hong Kong, Singapore and Sydney—all with GDPS of roughly US$300 billion—within four kilometres of Orchard Road you'll pay AU$25 to $30,000 per square metre. In Hong Kong, forget it. You don't get anything,” he argues. “We're in the range of AU$14,000 to $17,000 per square metre [HK$7,300 to $9,000 per square foot], and to me that's a sign it's still quite affordable. Wages are growing and bank rates are still low.”

Building a Landmark

In total, Mastery will comprise of five buildings housing 374 apartments, and Kuma won't be alone in realising the developmen­t. Japanese-australian architect Koichi Takada will contribute design to three low-rise towers, and Sydney-based studio Silvester Fuller is charged with the fifth; Takada will design interiors for all five. Crown bought the site and then approached Kuma with its vision for contempora­ry urban living.

“He understand­s materials and how they respond. He sees things in a different light. It's true we build but afterwards, buildings build us. They change the way we live,” theorises Sunito. The food street, which will range from fast food options to fine dining and represent all types of Japanese cuisine, is a major part of the developmen­t, but Mastery blends in seamlessly with the surroundin­g café culture, and Sunito expects Kuma's first residentia­l Australian project will become a landmark.

“If you create timeless architectu­re it's there for life; it stays forever. When you design a building that is average, 50 years is the life cycle and you just knock it down. It has no value, it has nothing unique about it … What's changing is the way people live. People are downsizing and declutteri­ng. Sharing is the new luxury—community. So as a developer we're trying to bring this powerful community exercise to our buildings. And it's what draws people to areas like Waterloo.”

The 20-storey tower, with 144 apartments, will stand out for its vertical urban forest and timber-heavy classical Japanese aesthetic.

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