HARTAMAS SOLIDIFIES HONG KONG PRESENCE HARTAMAS 進軍香港

Founder Eric Lim of Malaysian real estate firm Hartamas explains how putting the client first has contributed to the company’s success.馬來西亞地產服務公司Hartamas創辦人eric Lim解釋如何利用以客為本理念推動公司業務。

Established in 1996, Hartamas is Malaysia’s leading real estate services company, with sales offices across the region housed by highly passionate and driven professionals to ensure top quality services to their clients. Over two decades later, the firm has expanded to include over 400 staff in eight offices, with its newest office in Hong Kong. Grounded in professionalism, integrity and liability, the Hong Kong team offers personalised advice on the Malaysia My Second Home programme, along with an impressive portfolio of properties. Originally a property agency, Hartamas has expanded its business to various propertyrelated areas, including project marketing, corporate services, international property sales and management, property valuation, asset management, leasing management, corporate and expatriate accommodation. Hartamas’ breadth of services have earned the company a reputation as a one-stop solution when it comes to real estate.

Hartamas’ success is based on its commitment to providing clients with the highest quality services which has won them several accolades in Malaysia, including the Best Real Estate Company of the Year Award and the Best Commercial Real Estate Company of the Year Award from MIEA for five consecutive years. Much of the firm’s growth can be chalked up to the efforts and experience of its founder and group managing director Eric Lim, who was recently in Hong Kong to accept an award at squarefoot.com.hk’s 10th Best of the Best Awards, which recognises stellar companies and individuals in the property industry and other related fields. Lim has been an influential figurehead for driving excellence, and was awarded Best Real Estate Agent in 2019 for his outstanding efforts in contributing to the ASEAN property markets at the ASEAN Real Estate Network Alliance (ARENA) recently held in Yangon in Myanmar. “I believe that clients come first, not the remunerations or commissions,” said Lim when asked 996年，Hartamas地產代理公司於馬來西亞成立，二十多年後，公司員工總數已超過400人，分佈於8個辦事處，最新成立的寫字樓位於香港。現時業務已拓展至國際物業、資產管理等多個範疇，亦因此贏得一站式地產服務商之美譽；集團亦有就馬來西亞「第二家園」計劃（Malaysia My Second Home Programme），向顧客提供個性化建議，並提供令人驚喜的物業組合。

集團從地產代理服務開始，現時業務已包括新樓盤銷售、企業服務、國際物業、估值顧問、資產管理、租賃管理、學院培訓及公司和外籍人士住宿等方面。Hartamas的卓越表現，從獲獎次數可見一斑，如已連續五年（2015至2019年）獲馬來西亞房地產經紀人協會選為年度頂尖房地產公司，另亦奪得多項大獎。

帶領Hartamas發展的集團創始人兼董事總經理Eric Lim先生，早前接受由squarefoot.com.hk頒發的10th Best of the Best Awards獎項，該獎項向地產及相關行業的優秀企業及精英致敬。

about the key to Hartamas’ success. “We don’t compromise in terms of quality. If a product is not what we want, we won’t sell. When you buy from the Hartamas brand, you’re assured that we do our due diligence to safeguard your interests. We make sure the products we offer are top notch and that the pricing is very reasonable.” With a transaction volume worth close to five billion MYR in the past five years, Hartamas has an impressive track record on new property sales and this is a testament to Hartamas’ brand mantra.

The decision to prioritise buyers’ interests has also informed much of Lim’s activities in various real estate advisory bodies in Malaysia and beyond. Having most recently served as the president of the Malaysian Institute of Real Estate Agents, stepping down this year after a two-year term, Lim was also a board member of the Board of Valuers, Appraisers, Estate Agents and Property Managers in Malaysia for nine years. It was here that he implemented several important rules and regulations, including a formal registration system for real estate professionals. “Until now, this has been a hallmark in Malaysian real estate practices,” said Lim. Lim has also been involved in associations outside of Malaysia; he was the chairman of the council of presidents of the Asean Real Estate Network Alliance, and he is currently a member of the Board of Directors in the National Association of Realtors based in the USA— the first Malaysian to be appointed to such a position.

Possessing such regional and international scope has informed how he runs his own business, too, “As a result of my involvement I know how the market behaves and how practices should be,” he said. “My philosophy is that the industry must be regulated, since buying a property is not an everyday process—a buyer is investing their life savings. With that in mind, that’s why I go through all these associations as a regulator.”

以客為先是成功秘訣

被問到成功秘訣，Lim表示：「我一直堅持以客為先，酬勞或佣金不及客人重要。我們不會犧牲服務質素，如果產品不是我們想要的，便不會出售。只要你是

Hartamas的顧客，我們保證會盡心服務，為顧客爭取最大利益。公司提供的每一項產品，必然是上乘之選，而且價錢十分合理。」

Lim所重視的以客為先宗旨，亦運用到其他方面，包括在馬來西亞及其他地方處理不同地產委員會的事務，他較早前出任馬來西亞房地產經紀人協會主席，為期兩年，今年即將卸任。此外，他是馬來西亞估價師、評估師及產業代理局的董事會成員，在任九年間設立了多項重要守則與法規，包括為地產界專業人士設置正式的登記系統。Lim表示：「這系統成為了馬來西亞地產界的專業認證。」

Lim亦有參與馬來西亞以外的協會工作，曾擔任東盟房地產網絡聯盟主席團主席，現為美國全國房地產經紀人協會的董事會成員，是首位獲委任該職位的馬來西亞人。在區域上及國際上所累積的經驗，令他更擅於營運個人業務。他說：「參與過多方面的業界工作，讓我對市場運作更加熟悉，同時掌握到何為有效的營運方式。我認為地產行業必須設立監管，因物業買賣並不是一般消費，買家用一生積蓄作投資。因此，我積極參與各個協會的監管工作。」

When you buy from the Hartamas brand, you’re assured that we do our due diligence to safeguard your interests.只要你是Hartamas的顧客，我們保證會盡心服務，為顧客爭取最大利益。