AZZA FAHMY

Trans­lat­ing global cul­tures through her jew­ellery, her pro­found pur­pose man­i­fests a unique ap­proach to de­sign and re­search with crafts­man­ship fo­cused on preser­va­tion

World Travel Magazine - - Style File -

My most trea­sured col­lec­tion...

The Ar­mana pe­riod (1352-1327 B.C.) in­spires the Pharaonic col­lec­tion, on or our most successful, with a par­tic­u­lar at­ten­tion paid to the theme of ‘Love and Wis­dom’. A time of rev­o­lu­tion­ary cul­tural change in Egyp­tian re­li­gion, art and so­ci­ety also be­came one of most fa­mous pe­ri­ods of An­cient Egypt.

It took eight years of in-depth re­search and cre­ative devel­op­ment with ev­ery de­tail be­ing vet­tedby an ex-christie’s Egyp­tol­o­gist. The hand-crafted Pharaonic col­lec­tion is one of our largest,like all our col­lec­tions, it ar­tis­ti­cally trans­lates the com­plex art of An­cient Egypt’s mo­tifs and sym­bolic ref­er­ences into modern contemporary jew­ellery. Ev­ery piece of jew­ellery holds a story.

My lat­est col­lec­tion…

The ‘Tra­di­tional’ col­lec­tion is in­spired by and re­flects tra­di­tional Egyp­tian her­itage from across the re­gion. It is ded­i­cated to the woman, who plays a great role in so­ci­ety which no one no­tices and who has largely im­pacted the de­sign of modern jew­ellery in­tro­duc­ing and pop­u­lar­is­ing many styles in­clud­ing ker­dan and the ubiq­ui­tous ser­pent mo­tif.

Avail­able from az­zafahmy. com and the London Burlington Ar­cade store, the col­lec­tion fea­tures in­tri­cate fine wire­work and de­tail­ing that has been care­fully de­signed to cre­ate a lay­ered 3D ap­pear­ance. The Twelve el­e­gant eye­catch­ing pieces con­sist of ear­rings, ban­gles, neck­laces and rings. There is also a strik­ingly so­phis­ti­cated neck­lace with match­ing ear­rings that are in­spired by and hon­ours the artists & hon­ours per­former, Ta­heya Karyoka.

As our in­spi­ra­tion is drawn from many dif­fer­ent eras and in­ter­na­tional travel this col­lec­tion sub­tly fuses Egyp­tian, Greco and Vic­to­rian ori­gins to cre­ate stylish in­di­vid­ual and unique modern de­signs. The col­lec­tion is avail­able in our trade­mark metal mix com­bi­na­tion of 18ct gold and ster­ling sil­ver or the 18ct. gold op­tion and fea­tur­ing rose cut di­a­monds, pearls, coins, mo­tifs and cal­lig­ra­phy to­gether with tex­tured fin­ishes.

Trav­els in­spire my pieces…

Wher­ever I visit, I love to see and ex­plore the her­itage, cul­ture, and civil­i­sa­tion of that coun­try. I ab­sorb it, in­ter­pret it and trans­late it into my de­signs.

My favourite city…

It has to be Is­tan­bul; it’s the ul­ti­mate city that shows the Ot­toman Em­pire ar­chi­tec­ture, cuisine and prod­ucts.

My rec­om­men­da­tions…

Not a tra­di­tional restau­rant but one of the best places for Egyp­tian cuisine is Fasa­het So­maya, Bab El Louq, Cairo. This lady cooks ex­quis­ite Egyp­tian food and serves it through the win­dow of her home—a quirky, gas­tro­nom­i­cal ex­pe­ri­ence. A hid­den gem is the Fa­timid and Mam­luk ar­chi­tec­ture in Old Cairo.

My travel must-haves…

A good book, com­fort­able shoes, a prac­ti­cal bag and my notebook.

My week­end re­treat…

Gouna and North coast. I love to walk, swim, read and de­sign. It gives me the best of both worlds; I can re­lax and work.

My favourite ho­tels

I love the ar­chi­tec­ture, am­bi­ence and the over­all ex­pe­ri­ence: 1. Im­pe­rial Ho­tel in Delhi; 2. Tao Gar­den in Chi­ang Mai; 3. Ananda in the Hi­malayas; 4. Old Cataract in Aswan; 5. Adrere Amel­lal Ho­tel an eco-lodge in Siwa; 6. Costa Smer­alda in Sar­dinia

With a pro­found pur­pose, Azza Fahmy’s vi­sion and ded­i­ca­tion have won her in­ter­na­tional recog­ni­tion boast­ing a di­verse client list and at­tract­ing jew­ellery con­nois­seurs from around the world.

Gold Ajour Bas­ket Ear­rings Pharaonic 18ct Gold & Ster­ling Sil­ver Tale Cuff Gold & Ster­ling Sil­ver Ear­rings in­spired by Win­dow of the Prophet

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