Designers Reign Supreme at IIJW Mumbai ADORN Show: An Eclectic Blend Trend Spotting on the Ramp
The fourth edition of the India International Jewellery Week (IIJW), held in Mumbai in August, presented some of the best designers and jewellers of India. Organised by the Gem & Jewellery Export Promotion Council (GJEPC) and sponsored by the Gemological Institute of America (GIA) in association with PC Jeweller, the IIJW showcased the works of 23 established designer brands and 27 graduates from the GIA, the International Gemological Institute (IGI), the Indian Institute of Gems and Jewellery (IIGJ) and the National Institute of Design (NID).
“The show has been an ideal platform for not only the established jewellers and designers, but also encourages next-gen designers to showcase their immense talent, craftsmanship and innovation in the field of jewellery design,” said Vipul Shah, chairman of the GJEPC. The show was inaugurated by Rajiv Shukla, minister of state for parliamentary affairs, and actor and GJEPC brand ambassador Sonam Kapoor, along with other dignitaries.
Sonam looked splendid at the inauguration in her designer attire and bedecked by a dazzling neckpiece by the celebrated designer Nirav Modi.
The show opened with a bang with over 100 celebrities taking to the ramp in Gitanjali’s Beti show. Stars continued to rock the runway at the five-day event. The long list of celebrities included Sonakshi Sinha, Akshay Kumar, Mugdha Godse, Kristina Akheeva, Amrita Rao, Sonal Chauhan, Juhi Chawla, Sushmita Sen, Ila Arun, Sharmila Tagore, Lisa Haydon, Mahima Choudhary, Alia Bhatt, Anil Kapoor, Shabana Azmi, Javed Akhtar and Karisma Kapoor.
The glittering finale was held by PC Jeweller and the packed hall burst into
rousing applause when managing director Balram Garg walked down the ramp with Chitrangada Singh and Madhur Bhandarkar.
After the best of the best jewellery was showcased, the lights dimmed and Sonam Kapoor rose from a shimmering silver peacock throne emerging from the floor. She wore a JJ Valaya sari and accessorised it with a rani haar set with emeralds, polkis, pearls; ornamented armlets, kadas, earrings and a ring, all by Birdhichand Ghanshyamdas.
The IIJW shows were choreographed by Lubna Adam, Anu Ahuja, Achala Sachdev and Elric D’Souza.
“The show has received much appreciation and enormous goodwill from the participants, sponsors as well as the audience over the years. We are happy to have created a platform that has successfully brought exquisite Indian jewellery to the forefront, thereby opening up opportunities for the participants and the industry,” said Sanjay Kothari, convener of the GJEPC sub-committee for promotion, marketing and business development.
Nirupa Bhatt, managing director, GIA India and the Middle East, observed, “GIA’s objective is to support this event and encourage innovation in jewellery arts. And IIJW is a platform that recognises these innovations.”
Balram Garg added, “IIJW has been an inspiring platform for all established as well as young designers to feature their best collections with respect to innovation, style and design. Over the years, IIJW has emerged as one of India’s premier events to promote India as the leading design hub globally.”
The event was co-sponsored by Gitanjali Gems, and partners included Platinum Guild India and Forevermark, along with UB Group as ‘good times & beverage partners’, Star Plus and Bright Outdoor.
(Top) GJEPC members Sanjay Kothari, convener - marketing and promotions, Vipul Shah, chairman, and Pankaj Parekh, vice chairman seen with IIJW brand ambassador Sonam Kapoor. (Above) Sanjay Kothari. (Opp page, top) Minister Rajiv Shukla addresses the...