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De­sign­ers Reign Supreme at IIJW Mum­bai ADORN Show: An Eclec­tic Blend Trend Spot­ting on the Ramp

The fourth edi­tion of the In­dia In­ter­na­tional Jew­ellery Week (IIJW), held in Mum­bai in Au­gust, pre­sented some of the best de­sign­ers and jewellers of In­dia. Or­gan­ised by the Gem & Jew­ellery Ex­port Pro­mo­tion Coun­cil (GJEPC) and spon­sored by the Ge­mo­log­i­cal In­sti­tute of Amer­ica (GIA) in as­so­ci­a­tion with PC Jew­eller, the IIJW show­cased the works of 23 es­tab­lished de­signer brands and 27 grad­u­ates from the GIA, the In­ter­na­tional Ge­mo­log­i­cal In­sti­tute (IGI), the In­dian In­sti­tute of Gems and Jew­ellery (IIGJ) and the Na­tional In­sti­tute of De­sign (NID).

“The show has been an ideal plat­form for not only the es­tab­lished jewellers and de­sign­ers, but also en­cour­ages next-gen de­sign­ers to show­case their im­mense tal­ent, crafts­man­ship and in­no­va­tion in the field of jew­ellery de­sign,” said Vipul Shah, chair­man of the GJEPC. The show was in­au­gu­rated by Ra­jiv Shukla, min­is­ter of state for par­lia­men­tary af­fairs, and ac­tor and GJEPC brand am­bas­sador Sonam Kapoor, along with other dig­ni­taries.

Sonam looked splen­did at the inau­gu­ra­tion in her de­signer at­tire and be­decked by a daz­zling neck­piece by the cel­e­brated de­signer Ni­rav Modi.

The show opened with a bang with over 100 celebri­ties tak­ing to the ramp in Gi­tan­jali’s Beti show. Stars con­tin­ued to rock the run­way at the five-day event. The long list of celebri­ties in­cluded Son­akshi Sinha, Ak­shay Ku­mar, Mugdha Godse, Kristina Akheeva, Am­rita Rao, Sonal Chauhan, Juhi Chawla, Sush­mita Sen, Ila Arun, Sharmila Tagore, Lisa Hay­don, Mahima Choud­hary, Alia Bhatt, Anil Kapoor, Sha­bana Azmi, Javed Akhtar and Karisma Kapoor.

The glit­ter­ing fi­nale was held by PC Jew­eller and the packed hall burst into

rous­ing ap­plause when man­ag­ing di­rec­tor Bal­ram Garg walked down the ramp with Chi­tran­gada Singh and Mad­hur Bhan­darkar.

Af­ter the best of the best jew­ellery was show­cased, the lights dimmed and Sonam Kapoor rose from a shim­mer­ing sil­ver pea­cock throne emerg­ing from the floor. She wore a JJ Valaya sari and ac­ces­sorised it with a rani haar set with emer­alds, polkis, pearls; or­na­mented arm­lets, kadas, ear­rings and a ring, all by Bird­hic­hand Ghan­shyam­das.

The IIJW shows were chore­ographed by Lubna Adam, Anu Ahuja, Achala Sachdev and El­ric D’Souza.

“The show has re­ceived much ap­pre­ci­a­tion and enor­mous good­will from the par­tic­i­pants, spon­sors as well as the au­di­ence over the years. We are happy to have cre­ated a plat­form that has suc­cess­fully brought ex­quis­ite In­dian jew­ellery to the fore­front, thereby open­ing up op­por­tu­ni­ties for the par­tic­i­pants and the in­dus­try,” said San­jay Kothari, con­vener of the GJEPC sub-com­mit­tee for pro­mo­tion, mar­ket­ing and busi­ness de­vel­op­ment.

Nirupa Bhatt, man­ag­ing di­rec­tor, GIA In­dia and the Mid­dle East, ob­served, “GIA’s ob­jec­tive is to sup­port this event and en­cour­age in­no­va­tion in jew­ellery arts. And IIJW is a plat­form that recog­nises th­ese in­no­va­tions.”

Bal­ram Garg added, “IIJW has been an in­spir­ing plat­form for all es­tab­lished as well as young de­sign­ers to fea­ture their best col­lec­tions with re­spect to in­no­va­tion, style and de­sign. Over the years, IIJW has emerged as one of In­dia’s pre­mier events to pro­mote In­dia as the lead­ing de­sign hub glob­ally.”

The event was co-spon­sored by Gi­tan­jali Gems, and part­ners in­cluded Plat­inum Guild In­dia and Forever­mark, along with UB Group as ‘good times & bev­er­age part­ners’, Star Plus and Bright Out­door.

(Top) GJEPC mem­bers San­jay Kothari, con­vener - mar­ket­ing and pro­mo­tions, Vipul Shah, chair­man, and Pankaj Parekh, vice chair­man seen with IIJW brand am­bas­sador Sonam Kapoor. (Above) San­jay Kothari. (Opp page, top) Min­is­ter Ra­jiv Shukla ad­dresses the...

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