The IIJW 2013 kick-started with the opening of the ‘Beti’ show presented by India’s leading jewellery brands Nakshatra, D’damas, Gili, Asmi and Envi by the Gitanjali Group and Gemfields.
‘Beti’, a joint initiative of Gitanjali Group and Anu Ranjan, focuses on empowering women, and helping acid attack victims. Anushka Ranjan, brand ambassador of Beti, joined socialites, industrialists and several leading names from the television fraternity, who extended their financial support to the initiative.
The spectacular presentation saw D’damas brand ambassador Sonakshi Sinha and Akshay Kumar walking the ramp. Sonakshi dazzled in a diamond choker from the latest D’damas collection, while Miss India International 2011 Ankita Shorey strutted in jewellery from the Nizam collection.
On day two of the IIJW, Gitanjali presented The Great Indian Wedding Extravaganza, showcasing bridal jewellery across its brands. Extravagant necklace sets, earrings, bangles, maang tikkas, and many other key elements of a bridal jewellery trousseau were complemented with exotic bridal couture from the Shagun collection from SVA by Sonam and Paras Modi.
The show was presented in four dance sequences, symbolising a variety of wedding traditions from different parts of India. Various dances like the Manipuri Beehu, Kathak, Ghoomar and Gidda were integrated into the fashion show that displayed contemporary as well as traditional bridal jewellery.
Neha Dhupia, who was the showstopper for the evening, staged a regal entry accompanied by music from a brass band that belted out some all-time wedding favourites. She wore a glorious wedding jewellery set that displayed the age-old craft of kundan in all its splendour.
Beti brand Ambassador Anushka Ranjan, Ankita Shorey, Sonakshi Sinha, Akshay Kumar and Mehul Choksi, chairman, Gitanjali Gems