Cause-wor­thy Show

Adorn - - IIJW SPECIAL -

The IIJW 2013 kick-started with the open­ing of the ‘Beti’ show pre­sented by In­dia’s lead­ing jew­ellery brands Nak­sha­tra, D’damas, Gili, Asmi and Envi by the Gi­tan­jali Group and Gem­fields.

‘Beti’, a joint ini­tia­tive of Gi­tan­jali Group and Anu Ran­jan, fo­cuses on em­pow­er­ing women, and help­ing acid at­tack vic­tims. Anushka Ran­jan, brand am­bas­sador of Beti, joined so­cialites, in­dus­tri­al­ists and sev­eral lead­ing names from the tele­vi­sion fra­ter­nity, who ex­tended their fi­nan­cial sup­port to the ini­tia­tive.

The spec­tac­u­lar pre­sen­ta­tion saw D’damas brand am­bas­sador Son­akshi Sinha and Ak­shay Ku­mar walk­ing the ramp. Son­akshi daz­zled in a di­a­mond choker from the lat­est D’damas col­lec­tion, while Miss In­dia In­ter­na­tional 2011 Ankita Shorey strut­ted in jew­ellery from the Nizam col­lec­tion.

On day two of the IIJW, Gi­tan­jali pre­sented The Great In­dian Wed­ding Ex­trav­a­ganza, show­cas­ing bri­dal jew­ellery across its brands. Ex­trav­a­gant neck­lace sets, ear­rings, ban­gles, maang tikkas, and many other key el­e­ments of a bri­dal jew­ellery trousseau were com­ple­mented with ex­otic bri­dal cou­ture from the Sh­a­gun col­lec­tion from SVA by Sonam and Paras Modi.

The show was pre­sented in four dance se­quences, sym­bol­is­ing a va­ri­ety of wed­ding tra­di­tions from dif­fer­ent parts of In­dia. Var­i­ous dances like the Ma­nipuri Beehu, Kathak, Ghoomar and Gidda were in­te­grated into the fash­ion show that dis­played con­tem­po­rary as well as tra­di­tional bri­dal jew­ellery.

Neha Dhu­pia, who was the show­stop­per for the evening, staged a re­gal en­try ac­com­pa­nied by mu­sic from a brass band that belted out some all-time wed­ding favourites. She wore a glo­ri­ous wed­ding jew­ellery set that dis­played the age-old craft of kun­dan in all its splen­dour.

Beti brand Am­bas­sador Anushka Ran­jan, Ankita Shorey, Son­akshi Sinha, Ak­shay Ku­mar and Me­hul Choksi, chair­man, Gi­tan­jali Gems

Neha Dhu­pia

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