Dig­i­tal amulets

Adorn - - OFF THE SHELF -

In one plucky and for­ward-think­ing move, award-win­ning jew­ellerry de­signer Reena Ah­luwalia, un­veiled her jew­ellery brand Nur­ture by Reena last month that com­bines the cer­ti­fied lab-grown di­a­monds with wear­able tech­nol­ogy. For the so­cially-con­scious con­sumer, this is big news. The con­flict­free and en­vi­ron­men­tally sus­tain­able lab-grown di­a­monds are merged with high-tech el­e­ments to make a style state­ment. The first line The Moments Col­lec­tion dis­creetly uses QR code tech­nol­ogy that al­lows you to at­tach your most pre­cious moments to your jewel. The avant-garde artist has de­signed the pieces in such a way that it of­fers you a chance to script your own sto­ries. Cap­tur­ing an in­di­vid­ual’s unique mo­ment and per­sonal mes­sages, the jewel can be per­son­alised with con­tent that can be ac­cessed any­time and any­where. The mod­ern-day dig­i­tal amulet is akin to a time cap­sule that cap­tures and stores your moments for­ever. The Moments Col­lec­tion is de­signed with colour­less, pink and yel­low lab-grown di­a­monds, with a start­ing carat weight of 0.40, and in­cludes 18-karat white, yel­low and rose gold rings, pen­dants, ear­rings and bracelets. Ah­luwalia says, “I looked at bloom­ing flow­ers for in­spi­ra­tion and sym­bol­ism. For me, flow­ers are like moments – ephemeral, yet deeply mem­o­rable. I am proud to bring to you a col­lec­tion that cel­e­brates the chang­ing con­sumer val­ues of to­day, em­bod­ies what real love means and helps you ex­press your deep­est per­sonal sto­ries. For re­tail­ers, this also of­fers phe­nom­e­nal value and choices through lay­ers of dif­fer­en­ti­a­tion, which is es­sen­tial to stand out in re­tail space to­day.” AVAIL­ABLE AT | Reena Ah­luwalia, USA www.nur­ture­byreena.com

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