A BOUCHERON RET­RO­SPEC­TIVE

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BOUCHERON, THE ICONIC JEW­ELLERY HOUSE, THAT STARTED ITS JOUR­NEY AT 26 PLACE VENDOME, PARIS, TURNS 160. THE MAISON CEL­E­BRATED ITS AN­NIVER­SARY BY HOLDING A NEW EX­PE­RI­EN­TIAL EX­HI­BI­TION VENDORAMA, A TAKE ON THE NAME OF ITS BIRTH PLACE. THE EX­HI­BI­TION WAS OPEN TO PUB­LIC FROM JAN­UARY 12th TO 28th, AND WAS HELD AT THE MONNAIE DE PARIS, A COINING WORK­SHOP AND NOW A CUL­TURAL CEN­TRE WITH SPLEN­DID AR­CHI­TEC­TURE.

BOUCHERON, the iconic jew­ellery house, that started its jour­ney at 26 Place Vendome, Paris, turns 160. The maison cel­e­brated its an­niver­sary by holding a new ex­pe­ri­en­tial ex­hi­bi­tion Vendorama, a take on the name of its birth place. The ex­hi­bi­tion was open to pub­lic from Jan­uary 12th to 28th, and was held at the Monnaie de Paris, a coining work­shop and now a cul­tural cen­tre with splen­did ar­chi­tec­ture.

Founded on the three solid pil­lars of in­no­va­tion, creativ­ity and know-how, Boucheron has al­ways laid great im­por­tance to tra­di­tional crafts­man­ship.

Vis­i­tors were wel­comed by a cat Wladimir, an app that acted as a witty guide, who pep­pered its nar­ra­tive with anec­dotes about Boucheron.

The story be­gan in 1858, when Frédéric Boucheron (1830–1902) broke away from his fam­ily’s tra­di­tional drap­ery busi­ness and set up a jew­ellery shop un­der one of the ar­cades of the Palais Royal. Busi­ness pros­pered and in 1893, Boucheron moved from the Ga­lerie de Valois to new premises at 26 Place Vendôme. Boucheron was the first jew­eller in the place.

The Boucheron fam­ily mem­bers – Frédéric, Louis, Gérard, Alain – contributed in turn to 26 Place Vendôme that led them to­wards a win­some fu­ture that is novel.

Hélène Poulit Duquesne, chief ex­ec­u­tive of­fi­cer, Boucheron, stated, “We didn’t want to put on a straight­for­ward ret­ro­spec­tive. We wanted to open the Maison Boucheron doors, to reveal the vivid world of our jew­ellery, and our for­ward look­ing vi­sion. Vendôrama forms part of this year’s cel­e­bra­tions for our maison. With­out be­ing back­ward-look­ing, we have sought to pro­vide a snap­shot of Boucheron as it is in 2018, strong in its 160 years of history and crafts­man­ship. We also wanted to project an im­age of its jew­ellery in the 160 years that lie ahead! As a fam­ily maison, but pri­mar­ily a vi­sion­ary cre­ator, Boucheron is the Place Vendôme icon­o­clast.”

In its 160-year-long jour­ney, Boucheron has de­signed dar­ing and time­less jew­ellery that is en­graved on our col­lec­tive mem­ory. Here’s a look at some of the iconic Boucheron cre­ations:

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