a renowned jewellery retailer and manufacturer in South India, has strengthened its association with Forevermark, the diamond brand from the De Beers Group of Companies, by launching the brand at its jewellery store in Kochi, Kerala. Forevermark diamonds are the world’s most carefully selected diamonds, while Kirtilals has a standard for excellence, catering to jewellery and design requirements of clients across the country.
Celebrating this partnership, Suraj Shantakumar, director – business strategy, Kirtilals, said, “We are honoured to have been partners with Forevermark over the years at various locations across South India. Now we have further strengthened our bond by associating in yet another market in Kochi.”
Sachin Jain, president, Forevermark India, said, “Kirtilals has been our trusted partners for over six years and we are delighted to associate with them yet again as we launch this jewellery store in Kochi.” At the Kirtilals store, Forevermark has created a black room enclosure where a beautiful 7-carat Forevermark diamond is on display. A special laser light is passed through the centre of this diamond to showcase its brilliance, and customers can witness this as the light refracts through the diamond across the room in a multitude of colours making for a stunning visual spectacle.