Magerit: The Design Czar
If there has been a jewellery brand that has chosen to take an offbeat path, it is Magerit, a Spanish company headquartered in Madrid. It was born to be different! Magerit’s creative journey began in 1994, and the co-founders, who came with a wealth of knowledge and expertise, wanted to infuse a level of artistry that distinctly resembled Art Nouveau sculptures. Strong, sinewy and supple human and bestiary forms serenely coexist in the poetic imagery depicted in gold and gemstones, bringing to life nature’s forces, old legends, and mythological gures among others. DANIEL CALVO, the awardwinning creative director and one of the owners of Magerit, delves deeper into the design philosophy of this exceptional jewellery brand.
MAGERIT, meaning the place of many streams, is an ancient name of Madrid that originated during the Arab occupation.
Magerit was originally founded by two professionals with great experience in the jewellery sector, Antonio Calvo and Román Cano, and 24 years later, the company still belongs to both the families. Magerit, meaning the place of many streams, is an ancient name of Madrid that originated during the Arab occupation. True to its name, the jewellery brand Magerit draws inspiration from many cultures – past civilisations, themes from nature, art and mythology – to create exquisite and audacious pieces of sculptural, wearable art.
Magerit’s jewellery is at once identi able due to its signature chiselled and engraved entities. Co-owner Daniel Calvo reveals that the founders of the company loved art and “they thought that the best way to enter the jewellery market, that was full of similar products, was to make a product that was distinctive, artistic and of high quality. The creative spirit and the desire for excellence made it all possible.”
Created in either 18-karat yellow or white gold, the collections are enriched with diamonds of clarity VS1, colour G to H, pearls and coloured stones, carefully selected in accordance with the strictest quality controls.
Depending on the theme, each piece that Magerit produces is a perfect study in human and animal form – some are wiry and exible, while
others muscular and t. The astonishingly real and three-dimensional replication is created by Calvo and his six-member design team, which comprises a mix of jewellers and artists from other disciplines. Calvo adds: “My team and I constantly study human and animal anatomy to enable us to produce collections with complete precision and credibility.”
The collections are intricate and well-researched, and Calvo reveals that from concept to creation it takes one full year to develop a collection. “We present a new line at the beginning of each year, and we usually launch another smaller collection during the second semester of the year.”
Magerit takes pride in making top-quality artisanal jewellery. Each piece is handcrafted in the company’s Madrid workshop and later scrutinised for quality checks, signed and engraved with a serial number, which guarantees its exclusivity, design and quality.
Who is a Magerit consumer “Women who are looking for something different and have a strong personality; women who appreciate the exclusivity of handcrafted work and give priority to quality; women who want to own and wear a piece of art on a daily basis as well as on special events. I’m sure that in the life of every woman there are different facets and different moments. Magerit tries to nd an appropriate jewel for each one of them,” Calvo rounds off.
With 100 retail doors in 26 countries, Magerit’s main markets are Europe and the Middle East, but Calvo notes that the brand is planning to expand its footprint in Asia and the United States.
The 18-karat gold pendant necklace from the Shadow collection, set with diamonds and onyx, features the majestic prowling beast. Love is the fulcrum of most of Magerit’s collections. The gold pendant necklace, titled Juliet, from the Eternal...
Inspired by the Swan Lake ballet, the elegant Amanecer pendant necklace in 18-karat yellow gold is adorned with white and green diamonds. The grand Gea necklace in 18-karat yellow gold is spruced up with white and green diamonds, tanzanite and sapphires.
Inspired by Babylon, the yellow gold pendant portrays an imposing lion strolling in the jungle. Diamonds, emeralds and lapis lazuli help evoke the mood. The Encuentro (encounter) pendant necklace showcases a woman and beast in a state of peaceful...
From the limited edition collection The Winged Beauty, this exquisite yellow gold necklace is expressed in white and green diamonds, sapphires and tanzanite.
18-karat yellow gold Winged Beauty earrings expressed in white and green diamonds, sapphires and tanzanite.
Amanecer earrings in 18-karat yellow gold set with white and green diamonds.
Misterio earrings in yellow gold set with diamonds and rainforest topaz.
The Hechizo pendant crafted in 18-karat yellow gold is articulated with diamonds and green tourmalines.
The Encuentro yellow gold black rhodium ring, showing the beauty and the beast, is conjured with diamonds and a large, faceted amethyst.
Inspired by the Swan Lake ballet, the yellow gold Amanecer ring is set with white and green diamonds.
The yellow gold Valiente ring is enhanced with black rhodium, diamonds and rubies.
Depicting the beauty and grace of the horse, the Wild Spirit 18-karat gold black rhodium ring is set with black and white diamonds.
The life-like yellow gold Veris ring from the Gea collection is set with white and green diamonds.
Diamonds, enamel and red sapphires breathe life into the Centinela gold ring from the Black Essence collection.
Origen earrings crafted with 18-karat yellow gold and silver.