Adorn - - GOINGS ON -


one of In­dia’s largest fash­ion jew­ellery brands, re­cently launched in Mum­bai its Pa­tola col­lec­tion con­cep­tu­alised and de­signed in col­lab­o­ra­tion with fa­mous en­tre­pre­neur Bela Shanghvi, Pa­tola art re­vival­ist. The jew­ellery line is in­spired by the age-old Patan Pa­tola weave from Gu­jarat. Shanghvi was happy about the col­lab­o­ra­tion and re­marked that the aim was to make the tra­di­tional hand­loom and hand­i­craft tech­niques rel­e­vant by chang­ing de­sign forms. “We have cre­ated jew­ellery that is in keep­ing with the cur­rent de­sign trends us­ing time­honoured crafts­man­ship,” noted Vish­was Shringi, founder and CEO of Voylla.

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