“We believe innovation is a way of life”

“The Indian market has attracted the attention of foreign investors and manufacturers due to the government’s growing emphasis on ‘Make in India’ and ‘Aatmanirbhar Bharat’. Moreover, the prominence of India as a manufacturing hub has also garnered interest in the country. We believe it will act as a great advantage for India as well as our company in the coming years. Far from sitting on our laurels, we are continuing to evaluate opportunities for growth in the international business through portfolio expansion, realignment of the distribution network and geographical expansion in new markets. Our strong brand recognition and proven track record also provides several opportunities for strategic expansion. The International business and R&D teams continue to work on new product strategies for existing and new markets and we are exploring alternatives to expand our operations in key markets like United States and Africa.”

“We believe innovation is a way of life. During the COVID-19 pandemic, we adopted innovative thinking and unique measures to overcome several challenges. Agriculture has always been an on field business but, we realised the importance of introducing technology to ensure the safety and security of people. We adopted online modes of communication to interact with internal teams as well as farmers and other stakeholders and began live telecasting from the fields to help farmers. Virtual meetings were conducted regularly and changes were monitored efficiently to combat challenges posed by the pandemic.”