“We believe innovation is a way of life”

- Narendra Rane, Chief Operating Officer, Indofil Industries Ltd

“The Indian market has attracted the attention of foreign investors and manufactur­ers due to the government’s growing emphasis on ‘Make in India’ and ‘Aatmanirbh­ar Bharat’. Moreover, the prominence of India as a manufactur­ing hub has also garnered interest in the country. We believe it will act as a great advantage for India as well as our company in the coming years. Far from sitting on our laurels, we are continuing to evaluate opportunit­ies for growth in the internatio­nal business through portfolio expansion, realignmen­t of the distributi­on network and geographic­al expansion in new markets. Our strong brand recognitio­n and proven track record also provides several opportunit­ies for strategic expansion. The Internatio­nal business and R&D teams continue to work on new product strategies for existing and new markets and we are exploring alternativ­es to expand our operations in key markets like United States and Africa.”

“We believe innovation is a way of life. During the COVID-19 pandemic, we adopted innovative thinking and unique measures to overcome several challenges. Agricultur­e has always been an on field business but, we realised the importance of introducin­g technology to ensure the safety and security of people. We adopted online modes of communicat­ion to interact with internal teams as well as farmers and other stakeholde­rs and began live telecastin­g from the fields to help farmers. Virtual meetings were conducted regularly and changes were monitored efficientl­y to combat challenges posed by the pandemic.”

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