FROM SAPLINGS TO SUC­CESS

NAFED has been the cru­cial link be­tween the In­dian farmer and the con­sumer. The one stop so­lu­tion for con­vert­ing seeds into fin­ished prod­ucts, this ini­tia­tive has al­tered agrar­ian India and is now mak­ing suc­cess­ful in­roads into ur­ban mar­kets

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An em­pow­ered farmer holds the key to cre­at­ing a suc­cess­ful and pros­per­ous na­tion. The Na­tional Agri­cul­tural Co­op­er­a­tive Mar­ket­ing Fed­er­a­tion of India Ltd. (NAFED) is one of the most re­puted core body or­gan­i­sa­tions, ac­tively en­gaged in trans­form­ing India. It is the apex body mit­i­gat­ing be­tween farm­ers and the con­sumer mar­ket and plays an es­sen­tial role in al­ter­ing the face of agrar­ian India in the global mar­ket. Since its in­cep­tion in 1958 till to­day, NAFED has been ded­i­cated to en­sur­ing the wel­fare of India’s farm­ers. Con­sis­tent ef­fort over the years has to­day ac­corded NAFED a global rep­u­ta­tion as a promis­ing plat­form for both the farm­ers and con­sumers. 70 per cent of India con­tin­ues to be ru­ral and agri­cul­ture con­trib­utes to 30 per cent of our GDP. The main ob­jec­tive of NAFED is to or­gan­ise, pro­mote and de­velop agri­cul­tural mar­ket­ing, food pro­cess­ing, sci­en­tific stor­age of agri­cul­tural com­modi­ties as well as mar­ket­ing of agri­cul­tural ma­chin­ery, or­ganic/bio-fer­tiliser and im­port/ ex­port of agri­cul­tural com­modi­ties.

MA­JOR ACHIEVEMENTS DUR­ING LAST TWO YEARS:

» Record pro­cure­ment of pulses and oilseeds on a very large scale and in a trans­par­ent man­ner; » Pro­cure­ment of pulses amount­ing `191.11crore dur­ing 2015-16 and `4155.38 crore dur­ing 2016-17 un­der Price Stab­li­sa­tion FUND(PSF) scheme; » Pro­cure­ment of oilseed/pulses amount­ing `15.89 crore dur­ing 201516, `965.31 crore dur­ing 2016-17 and `8290.11 crore dur­ing 2017-18 un­der PSS scheme; » Ben­e­fit­ting 5,66,144 farm­ers dur­ing 2016-17 and 11,05,591 dur­ing 2017-18 Years; » Record pro­cure­ment of pulses for coun­try’s buf­fer stock, re­sult­ing in

con­trol­ling the prices of pulses and pro­vid­ing re­lief to the con­sumers; » Record pro­cure­ment of ground­nut in Gu­jarat. Presently more than 8 lakh MTS of ground­nut has been pur­chased. In ad­di­tion, farm­ers of Ra­jasthan and Andhra Pradesh have also ben­e­fit­ted; » Sim­i­larly, record pro­cure­ment of Moong, Urad and Toor; » NAFED re­vived its seed busi­ness and did a seed busi­ness of 30,332 Quin­tals dur­ing the pre­vi­ous year and 66,697 Quin­tals dur­ing cur­rent year. In ad­di­tion, Nafed un­der­takes the sale of Onion, Gar­lic and other hor­ti­cul­ture com­modi­ties on the re­quest of the State Govt. un­der the Mar­ket In­ter­ven­tion Scheme (MIS).

NAFED’S vi­sion­ary func­tion­ing has filled the es­sen­tial vac­uum be­tween the farmer and the mar­ket by reg­is­ter­ing 11 lakh farm­ers on e-por­tal and by also link­ing their re­spec­tive bank ac­counts to it as per the Price Stab­li­sa­tion Scheme guide­lines (PSS).

The or­gan­i­sa­tion is en­deav­our­ing to up­lift the con­di­tion of India’s farm­ers and em­pha­sis­ing on cre­at­ing an en­vi­able mar­ket for in­dige­nously pro­duced In­dian prod­ucts.

NAFED pro­vides the best qual­ity of milled pulses to the Paramil­i­tary, Armed Forces, mid-day meal scheme and other state in­sti­tu­tions at very rea­son­able rates as fixed by the Govern­ment of India.

“The cor­rect vi­sion and man­age­ment of NAFED have earned a profit of `106 crores in this fi­nan­cial year, 2017-18. For the up­com­ing year, with per­sis­tent ef­forts, it is ex­pected to reach a profit of `225 crore,” said MD, San­jeev Ku­mar Chadha.

The grow­ing quan­tity of agri­cul­tural waste is be­com­ing a na­tional pol­lu­tant. Ev­ery year 500 mil­lion tonnes of bio-waste is gen­er­ated giv­ing birth to a sit­u­a­tion that de­mands im­me­di­ate and se­ri­ous con­cern. NAFED has taken a ini­tia­tive which will con­vert agri­cul­tural waste (stub­ble) into green fuel. The plan is to setup 500 coal mak­ing plants and 50 CNG plants within six months. The CNG will con­tain 99.9 per cent of pure meth­ane mak­ing it more ef­fi­cient and cheap, says San­jeev Ku­mar Chadha, MD, NAFED.

NAFED is a one-stop so­lu­tion for con­vert­ing seeds into the fi­nal prod­uct. Its pri­mary op­er­a­tional area is within India. It has fo­cused its en­gage­ment in the mar­ket­ing of agri­cul­tural com­modi­ties both for the na­tional and the in­ter­na­tional mar­ket. The prime ob­jec­tive amid the process of con­vert­ing seeds into us­able prod­ucts is to pro­vide a mar­ket­ing back­bone to the farm­ers of our coun­try and as­sist them in fetch­ing rea­son­able prices for their pro­duce with­out fall­ing vic­tim to the evils of ex­ploita­tion.

Broad­en­ing its per­spec­tive, NAFED has ven­tured into con­sumer mar­ket­ing to cre­ate a NAFED Brand that is more read­ily ac­ces­si­ble. The idea is to be able to pro­vide ev­ery­day gro­cery prod­ucts at af­ford­able rates to the end con­sumer. In this way, the or­gan­i­sa­tion ful­fils the goal of as­sist­ing both the pro­duc­ers and the con­sumers.

The or­gan­i­sa­tion has earned its recog­ni­tion for sup­ply­ing qual­ity prod­ucts, and thereby, con­se­quently, it has be­come a pi­o­neer in this field. The Con­sumer Mar­ket­ing Divi­sion of NAFED is sup­ply­ing an ar­ray of items for daily need like pulses, oilseeds, food grains, and san­i­tary items, among oth­ers, through its dif­fer­ent re­tail out­lets.

The Fa­mous NAFED CTC tea, which has its own blend­ing unit at Guwa­hati, As­sam, is pro­vid­ing con­sumers with a wide range of de­lec­ta­ble flavours to pick from, such as Green Tea (lemon) (tulsi), Earl Grey, English Break­fast Tea and Masala Tea.

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