GAP remixes culture and diversity for its new Archive Reissue range
There are very few fashion brand logos as iconic as the GAP logo. The casual apparel and accessories brand is now tapping into this power to launch a collection honouring all of its old logos. Dubbed as the ‘Archive Reissue – Logo Remix’ collection, the styles will be classic favourites such as T-shirts, sweatshirts and a big bunch of denim pieces for both men and women. GAP is famed for its culture rehashing game and the new film is a well-executed move in the same direction. “Following the strong social interest in our ’90s Archive Reissue last year, we are launching this collection by looking forward at the talent who are reshaping and remixing culture in their own way,” explained Craig Brommers, CMO, GAP.