GAP remixes cul­ture and di­ver­sity for its new Ar­chive Reis­sue range

Apparel Online - - Fashion Business -

There are very few fash­ion brand lo­gos as iconic as the GAP logo. The ca­sual ap­parel and ac­ces­sories brand is now tap­ping into this power to launch a col­lec­tion hon­our­ing all of its old lo­gos. Dubbed as the ‘Ar­chive Reis­sue – Logo Remix’ col­lec­tion, the styles will be clas­sic favourites such as T-shirts, sweat­shirts and a big bunch of denim pieces for both men and women. GAP is famed for its cul­ture re­hash­ing game and the new film is a well-ex­e­cuted move in the same di­rec­tion. “Fol­low­ing the strong social in­ter­est in our ’90s Ar­chive Reis­sue last year, we are launch­ing this col­lec­tion by look­ing for­ward at the tal­ent who are re­shap­ing and remix­ing cul­ture in their own way,” ex­plained Craig Brom­mers, CMO, GAP.

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