Cul­tural Remix­ing resur­faces for Men's F/W '18 col­lec­tions

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Fash­ion is no stranger to the term ‘His­tory re­peats it­self’, and through the years, it has been made ev­i­dent that fash­ion is cycli­cal. De­sign­ers re­cy­cle trends from by­gone eras, cit­ing them as in­spi­ra­tions to ap­peal the present­day au­di­ence. Though some trends prove them­selves to be clas­sics no mat­ter what year we are in, there are oth­ers that we wish would just poof out as the day dawns. A much needed tran­si­tion from the mass pro­cure­ment of streetwear and ath­leisure-in­spired styles to­wards cleaner and more grown-up styles has emerged as a key defin­ing trend for the Fall/Win­ter 2018 sea­son.

A mas­sive chunk of de­sign­ers are shift­ing their fo­cus away from a crescendo of ca­sual ev­ery­day looks to in­cor­po­rate a more re­fined and tra­di­tional sense. Func­tion­al­ity and util­ity are up for the tak­ing too, with per­for­mance fab­rics and work­wear in­spired sil­hou­ettes ap­pear­ing across mul­ti­ple in­ter­na­tional run­ways.

Lo­gos and type­faces made for a re­cur­ring theme – the idea of a col­lec­tion be­ing re­lat­able to the di­rect con­sumer has all sorts of com­mer­cial value at­tached to it. Nos­tal­gia un­der­plays travel-in­duced in­som­nia with land­scapes and vis­tas emerg­ing as one of the pop­u­lar print pat­tern mo­ti­va­tions.

The cur­rent tar­get mar­ket in ques­tion, the mil­len­ni­als, is a gen­er­a­tion that be­lieves not in own­ing, but in do­ing and ex­pe­ri­enc­ing. This has fu­elled the ques­tion­ing and reeval­u­at­ing of long-held power struc­tures and com­pany ideals within the in­dus­try. The new gen­er­a­tion wants to speak up about taboo top­ics, they want to talk about di­ver­sity, trans­sex­u­al­ism, women em­pow­er­ment, body pos­i­tiv­ity, sex­ual lib­er­a­tion, pol­i­tics and sex­ual ha­rass­ment to in­ter­ject the lines of creative free­dom. They de­mand a col­lec­tion that bears sem­blance to each of these top­ics, and to have some weight.

A rigid di­chotomy be­tween form and func­tion is de­cid­ing the fu­ture of fash­ion with con­sumers ris­ing to the oc­ca­sion and ask­ing for more thought-pro­vok­ing, in­no­va­tive and emo­tive pieces that form a one-on-one con­nect.

From the colour of the sea­son to the print in ques­tion to the sil­hou­ettes to own, here are the trends that will be shap­ing the world of fash­ion in the sea­sons to come...

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