India’s fashion affair with the Gulf
Fashion finds its Mecca in the Middle East
In a recent ‘Thomson Reuters State of the Global Islamic Economy Report’, Muslim consumers spending on apparel topped US $ 243 billion in 2015, with an expected increase to over US $ 368 billion by 2021. Also significant is the findings of the Pew Research Center, according to which Muslims are the fastest growing religious group in the world, estimated to increase the population of designers by 70 per cent in the next 40 years.
As a result, brands are increasingly recognizing the huge scale of opportunity that could stem from better connecting with such a prosperous consumer segment. But as is the case, while studying any other country or region – nationality, age, economic structure, culture and educational levels – all play an essential role in understanding how this market behaves.
Age and location make a big difference when it comes to clothing in the Middle East, the largest region of concentration for the Muslim community. The way a certain set of people dress reveal not only their personality, but also the region and social class they belong to. Today, in the Middle East, local traditions and Western fashion mix together to pave way for a new market which designers and brands are now eyeing with interest.
When comparing the variables of age, economic class, and education, not all Muslim consumers have the same spending habits or fashion preferences. Millennials and
Gen Z consumers in the region are increasingly tilting more towards westernized clothing concepts, reserving more traditional styles for ceremonial and religious occasions, while the older generations continue to be embracing more of traditional garments.
TODAY IN THE MIDDLE EAST LOCAL TRADITIONS AND WESTERN FASHION MIX TOGETHER TO PAVE WAY FOR
A NEW MARKET.