INDIA CRACKS THE MODEST FASHION MYTH
For ages, Western modernism and Islamic conservatism have waged war on the topic of fashion liberalization and how it addresses the Muslim community globally. More recently though, the fashion and style sensibilities in this region have been undergoing a renaissance, with an increased number of consumers embracing, and designers providing for more unorthodox ways of dressing. In our latest expedition to Lakmé Fashion Week Summer Resort 2018, we had the opportunity to interact with a few renowned buyers based out of the Middle East in order to understand the fast evolving Islamic market and their expectation from Indian designers.
There are various reasons that can be attributed to the rise of fashion’s acceptance in the Middle East. This can mean a lot of great things for the Indian fashion industry which shares several cultural values with the region. Perhaps it would not be wrong to say that no other country can understand the Middle East like we can.
The current retail climate and shopping experience is fundamental to the lifestyle and spending habits in the Middle Eastern market which enjoys a greater rate of disposable income. In such a scenario, the touch and feel of a product has become vital, giving rise to many multi-brand fashion retailers as well as individual designer stores.
Gone are the days when it was expected of a woman to don herself in a façade that revealed only her eyes, urging many designers to move away from the all-covered clothing trend. Speaking of their experience from Lakmé Fashion Week in Mumbai, buyers loved the fabrics and handwork on display, but there was