JCPenney launching new tween-targeted brand ‘Obsess'
JCPenney is launching an exclusive tween collection – Obsess. This new line of clothing features rotating capsules inspired by young women, promoting the cause of a positive body image.
The brand will launch its first collection in collaboration with Olympic gold medallist Laurie Hernandez, who will showcase chic rompers, dresses, jeans, curated specifically to grace all body types. The collection is the first under the larger Obsess brand, which was highly influenced by the voice and style of Gen Z. Notably, Gen Z holds US $ 44 billion in buying power and is poised to become the largest consumer segment. Obsess is available in sizes 7 to 20, including plus range. The line was launched online at JCPenney.com, on February 26 and on March 2 at 500