‘Sadh’ – A grow­ing com­mu­nity in the tex­tile business

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Old gen­er­a­tions of the Sadh com­mu­nity were ba­si­cally ex­perts in craft, block print­ing and pos­sessed a deep knowl­edge of the dye­ing process. Fabric was the strength of the com­mu­nity as they knew the in­tri­ca­cies as­so­ci­ated with it from a grass­root level. Some of them came to Delhi and Noida and also tried to start their own ex­ports while work­ing as print­ing job work­ers for ex­porters.

“It was dur­ing 1995-96 when Su­rat started its dom­i­na­tion in value ad­di­tion and bulk business, due to which the print­ing business of Far­rukhabad faced pres­sure. When some of the print­ing ex­perts took a plunge and achieved suc­cess in ex­port business, many oth­ers started mov­ing away from Far­rukhabad and slowly es­tab­lished them­selves in other parts of the coun­try,” shared Desh Deepak Sadh, Selfi Wear, Delhi/Sadh Sons, Far­rukhabad. He moved from Far­rukhabad to Delhi in 1996 and is now of­fer­ing a good va­ri­ety of stoles, scarves and shawls. Lack of proper ed­u­ca­tion was a hur­dle faced by many of these Sadh busi­ness­men in the early days, but de­spite that, their hard work paid off. Some of them learned business from do­mes­tic sec­tors and set­tled for the same. How­ever, ma­jor­ity of them are into ex­ports or are cater­ing to both mar­kets. Lack of ameni­ties and ba­sic in­fra­struc­ture in Far­rukhabad pushed them to move their base to Delhi and Noida. Other spe­cific rea­sons as­so­ci­ated with the grow­ing ex­pan­sion of this com­mu­nity into tex­tile business is that, the com­mu­nity does not like to do a 9-to-5 job and their pas­sion for be­com­ing en­trepreneurs is very high. They live by the norms of sup­port­ing each other and fo­cus on growth, rather than leg pulling and the likes. The same is ap­plied to their in­volve­ment into ex­port business, which is re­flected in the growth wit­nessed over a pe­riod of time. “Who­ever joined the business later learned quickly and ex­plored many more op­por­tu­ni­ties rather than cre­at­ing com­pe­ti­tion for the ex­ist­ing ones,” added Desh Deepak Sadh. In Delhi-NCR, ma­jor chunk of this com­mu­nity has been into scarves man­u­fac­tur­ing from the be­gin­ning and even to­day, most of them are in­clined in the same di­rec­tion. One of the main rea­sons for this is the ease in­volved in the process of mak­ing scarves and re­quire­ment of less re­sources (com­pared to gar­ment man­u­fac­tur­ing). Since the sec­ond gen­er­a­tion (mostly en­tered into business af­ter 2005) is well in­volved in this business, some of them put an ad­di­tion of home fur­nish­ing and ap­parel to their prod­uct of­fer­ings. Saar In­ter­na­tional Ex­ports,

Noida is an­other com­pany that has its roots in Far­rukhabad.

The com­pany added gar­ment­ing a few years back as only hav­ing an ac­ces­sories business (scarves, bags) did not prove as fruit­ful be­cause of in­creased com­pe­ti­tion. San­deep Sadh, Direc­tor of the fam­ily-run com­pany who is in this business for more than 20 years and who started ex­ports 10 years ago shared, “We left Far­rukhabad be­cause it was not easy to grow in ex­ports from there. Most of the Sadh com­mu­nity are based in Delhi and just 20 per cent are still in Far­rukhabad. There is no sig­nif­i­cant tex­tile business left there,” added San­deep.

Ayan Sadh of Ayan Col­lec­tion,a younger gen­er­a­tion mem­ber of the com­mu­nity rep­re­sent­ing his fam­ily business adds, “Our com­mu­nity is into this business from a long time and we are car­ry­ing for­ward the same.” The com­pany has its unit in Ex­port Pro­mo­tion In­dus­trial Park (EPIP), Greater Noida.

In Delhi-NCR, ma­jor chunk of this com­mu­nity has been into scarves man­u­fac­tur­ing from the be­gin­ning; and even to­day, most of them are in­clined in the same di­rec­tion. One of the main rea­sons for this is the ease in­volved in the process of mak­ing scarves and re­quire­ment of less re­sources (com­pared to gar­ment man­u­fac­tur­ing).

Ir­re­spec­tive of cast and com­mu­nity, one must ap­pre­ci­ate the Sadh com­mu­nity due to its grow­ing foot­prints into ac­ces­sories, home fur­nish­ing and ap­parel ex­port. In Delhi-NCR alone, there are nearly 500 Sadh busi­ness­men who are in the tex­tile business and...

Desh Deepak Sadh, Selfi Wear, Delhi/Sadh Sons, Far­rukhabad

Ayan (L) and Sanya Sadh of Ayan Col­lec­tion

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