Perry El­lis fi­nalises lu­cra­tive deal to re­tail un­der­wear, loungewear in South Korea

Apparel Online - - Retail Current -

Perry El­lis In­ter­na­tional, with a fo­cus on ex­pand­ing its global base and thereby in­creas­ing the sales of its ap­parel prod­ucts, has now tar­geted a new po­ten­tial mar­ket.

The US’ lead­ing de­signer, dis­trib­u­tor and li­cen­sor of a broad line of high­qual­ity men’s and women’s ap­par­els and ac­ces­sories has en­tered into an ex­clu­sive li­cense agree­ment with Korea-based com­pany Good Peo­ple Co. Ltd., en­gaged in the man­u­fac­tur­ing and re­tail­ing of men’s and women’s un­der­wear. The agree­ment has been inked for men’s un­der­wear and loungewear un­der the Perry El­lis Port­fo­lio trade­mark in South Korea. They have plans to launch this line by Fall 2018.

“We’re pos­i­tively look­ing to work with de­sign and man­age­ment teams of Perry El­lis and help them bring their unique brand po­si­tion­ing and com­mit­ment to prod­uct ex­cel­lence to the Korean con­sumers,” avers Yoon Woohwan, CEO of Good Peo­ple. Mean­while, Perry El­lis be­lieves that the re­tail col­lab­o­ra­tion with Good Peo­ple will prove to be a fruit­ful one for them as it sees a great growth po­ten­tial in the South Korean fash­ion re­tail mar­ket. Sup­port­ing the com­pany’s ex­pec­ta­tions, a re­port pub­lished (re­port­edly by Korea Fed­er­a­tion of Tex­tile In­dus­tries) last year stated that the Korean fash­ion mar­ket will cross the 44 tril­lion won-mark in 2018.

We’re pos­i­tively look­ing to work with de­sign and man­age­ment teams of Perry El­lis and help them bring their unique brand po­si­tion­ing and com­mit­ment to prod­uct ex­cel­lence to the Korean con­sumers,” avers Yoon Woohwan, CEO of Good Peo­ple.

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