Anita Dongre Foundation starts production in Palghar to empower women
A garment production unit has been launched by Anita Dongre Foundation under its livelihood project in Palghar near Mumbai. The unit has been set up in the tribal area of the state in order to empower women living there. Vishnu Savara, Cabinet Minister of Tribal Development of Maharashtra and designer Anita Dongre recently inaugurated the centre at Jawhar, around 140 km away from Mumbai. Markedly, a similar production facility is already functional in Charoti, Palghar. The newly opened centre in Palghar has offered employment to around 70 tribal women on 50 sewing machines. The unit further intends to increase the number of women working there to 120 on 100 sewing machines before the end of this year, as reported. Women in the region have been trained in sewing, ironing, pattern cutting and other garment production-related jobs to make them self-reliant. Women working here are also given travel stipend to provide them with a comfortable and stress-free work environment. Products made by these women operators will be showcased by the Global Desi brand with special tags that will highlight the work done by these workers. Notably, House of Anita Dongre is counted among India’s leading fashion houses, and Global Desi is one of the primary labels of the fashion house that was founded by Anita Dongre, Meena Sehra and Mukesh Sawlani in the year 1995.
Anita Dongre is one of the most successful fashion designers on the Indian fashion landscape who owns and operates four brands including AND and Global Desi, while Grassroot by Anita is a tribute to the handcrafted traditions of India. “We are focused on taking jobs back to the villages of the country where women can lead progress. These trainings, leading to dependable jobs, allow women to work close to home but still bring home a sizable earning to have a voice in family decisions,” said the designer. The designer, coveted for bridal couture, handcrafted luxury prêt and menswear, retails products at over 1,090 points of sale with more than 280 exclusive brand stores and over 820 multi-brand large format stores in over 105 cities.
Anita Dongre is one of the most successful fashion designers on the Indian fashion landscape who owns and operates four brands.