Anita Don­gre Foun­da­tion starts pro­duc­tion in Pal­ghar to em­power women

Apparel Online - - Sustainability -

A gar­ment pro­duc­tion unit has been launched by Anita Don­gre Foun­da­tion un­der its liveli­hood project in Pal­ghar near Mum­bai. The unit has been set up in the tribal area of the state in or­der to em­power women liv­ing there. Vishnu Savara, Cabi­net Min­is­ter of Tribal De­vel­op­ment of Ma­ha­rash­tra and de­signer Anita Don­gre re­cently in­au­gu­rated the cen­tre at Jawhar, around 140 km away from Mum­bai. Markedly, a sim­i­lar pro­duc­tion fa­cil­ity is al­ready func­tional in Charoti, Pal­ghar. The newly opened cen­tre in Pal­ghar has of­fered em­ploy­ment to around 70 tribal women on 50 sewing ma­chines. The unit fur­ther in­tends to in­crease the num­ber of women work­ing there to 120 on 100 sewing ma­chines be­fore the end of this year, as re­ported. Women in the re­gion have been trained in sewing, iron­ing, pat­tern cut­ting and other gar­ment pro­duc­tion-re­lated jobs to make them self-re­liant. Women work­ing here are also given travel stipend to pro­vide them with a com­fort­able and stress-free work en­vi­ron­ment. Prod­ucts made by these women op­er­a­tors will be show­cased by the Global Desi brand with spe­cial tags that will high­light the work done by these work­ers. No­tably, House of Anita Don­gre is counted among In­dia’s lead­ing fash­ion houses, and Global Desi is one of the pri­mary la­bels of the fash­ion house that was founded by Anita Don­gre, Meena Sehra and Mukesh Sawlani in the year 1995.

Anita Don­gre is one of the most suc­cess­ful fash­ion de­sign­ers on the In­dian fash­ion land­scape who owns and op­er­ates four brands in­clud­ing AND and Global Desi, while Grass­root by Anita is a trib­ute to the hand­crafted tra­di­tions of In­dia. “We are fo­cused on tak­ing jobs back to the vil­lages of the coun­try where women can lead progress. These train­ings, lead­ing to de­pend­able jobs, al­low women to work close to home but still bring home a siz­able earn­ing to have a voice in fam­ily de­ci­sions,” said the de­signer. The de­signer, cov­eted for bri­dal cou­ture, hand­crafted lux­ury prêt and menswear, re­tails prod­ucts at over 1,090 points of sale with more than 280 ex­clu­sive brand stores and over 820 multi-brand large for­mat stores in over 105 cities.

Anita Don­gre is one of the most suc­cess­ful fash­ion de­sign­ers on the In­dian fash­ion land­scape who owns and op­er­ates four brands.

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