MEET THE EMERGING COMPANIES OF SURAT SUPPORTING HOME SEGMENT
Among the thousands of fabric suppliers, Simran Textiles is a 30-year old organization which is working with many top exporters of home products with its specialized offering of fabrics. Now the company is planning to enter into wide range of home furnishing products. Naresh Karia, Director of the company informed: “Our specialization is in Poly Suede, blackout fabric, some developments in poly twill, poly duck (with feel of cotton) is uncommon, and these kinds of varieties help exporters and buyers on various fronts like ‘no shrinkage’, 100 per cent cotton feel in 100 per cent polyester, etc. It gives us an edge, and home furnishing manufacturers themselves come to us.”
With regard to do new, innovative or focus more on product development, despite having fewer resources, the company does regular product development. “Cost of having designers is not preferred by us but that doesn’t stop us to offer ‘newness’. We remain in constant touch with exporters, visit national and international sourcing events, and invite design team from export houses. All such efforts help us to offer something new always. Our priority is do complicated or critical kinds of fabric – fabric having more technical specifications – as it increases our capabilities and gives good margin also compared to normal and standard fabric,” claims Naresh, adding that, to do niche or what others don’t prefer helps him to mark his presence strongly. “We take risk to invest more in niche and get the reward for the same in terms of good price,” he says.
Naresh Karia, Simran Textiles
Chintan Monpara, Madhav Group
Rajesh Bhai, Director, Din Dayal Designer