Lands' End un­veils new busi­ness­wear line for mil­len­ni­als

Apparel Online - - Fashion Resource -

Amer­i­can re­tailer Lands’ End con­ducted a sur­vey to re­lease a busi­ness­wear col­lec­tion tar­get­ing mil­len­ni­als. Lands’ End’s re­search re­vealed that un­like their older peers, mil­len­ni­als also pri­ori­tise qual­ity, com­fort, and price over aes­thet­ics when it comes to work­wear.

The re­search find­ings re­vealed that ba­sics such as mock neck tops and broad­cloth shirt­ing are the wardrobe es­sen­tials for women. The brand also found out that peo­ple now want clothes that re­quire min­i­mal care and are ver­sa­tile. Mil­len­ni­als are not look­ing to buy a cliché 9 to 5 wardrobe, rather this gen­er­a­tion wants clothes that can seam­lessly tran­si­tion into an evening out or a day in, spent work­ing at home.

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