Lands' End unveils new businesswear line for millennials
American retailer Lands’ End conducted a survey to release a businesswear collection targeting millennials. Lands’ End’s research revealed that unlike their older peers, millennials also prioritise quality, comfort, and price over aesthetics when it comes to workwear.
The research findings revealed that basics such as mock neck tops and broadcloth shirting are the wardrobe essentials for women. The brand also found out that people now want clothes that require minimal care and are versatile. Millennials are not looking to buy a cliché 9 to 5 wardrobe, rather this generation wants clothes that can seamlessly transition into an evening out or a day in, spent working at home.