Brandix In­dia plans Do­mes­tic Tar­iff Area for its global clients

Apparel Online - - India Canvas -

Touted as In­dia’s big­gest ap­par­el­cen­tric in­dus­trial park, Brandix In­dia Ap­parel City Pvt. Ltd. (BIAC) plans to soon in­tro­duce a Do­mes­tic Tar­iff Area (DTA) to fa­cil­i­tate some of its in­ter­na­tional clients such as Vic­to­ria’s Se­cret, Calvin Klein, etc. to sell their ap­par­els in the coun­try’s mar­ket. Lo­cated in Vizag, Andhra Pradesh, BIAC, which is a part of Colombo, Sri Lanka-based Brandix Lanka, is a des­ig­nated 1,000-acre duty-free en­clave es­tab­lished un­der Spe­cial Eco­nomic Zone (SEZ) scheme that en­joys a for­eign ter­ri­tory sta­tus for trade op­er­a­tions, du­ties and tar­iffs. It is one-of-its-kind ver­ti­cally-in­te­grated ‘Fi­bre to Store’ con­cept that en­com­passes spin­ning, fab­ric pro­duc­tion, ap­parel man­u­fac­tur­ing, ac­ces­sories, fin­ish­ing, ware­hous­ing and lo­gis­tics as well. Ac­cord­ing to In­dian trade laws, the units set up un­der SEZ, EPZ or EOU schemes are per­mit­ted to carry out their ac­tiv­i­ties only within a cus­tom bonded area, while DTA is out­side of it. As of now, BIAC is pur­su­ing no ob­jec­tion cer­tifi­cate (NOC) from the Andhra Gov­ern­ment to launch its DTA op­er­a­tions. Sub­se­quently, the pro­posal will be sub­mit­ted to the Cen­tral Min­istry of Com­merce and In­dus­try for their ap­proval, Brandix Lanka’s In­dian part­ner Dora Swamy re­port­edly said. The Gov­ern­ment’s nod to the DTA will al­low the in­dus­trial park’s client part­ners to mar­ket up to

25% of their pro­duc­tion in the In­dian mar­ket.

BIAC, es­tab­lished in the year 2007, em­ploys 18,000 peo­ple and al­most 88% of the cur­rent work­force com­prises women, who pro­duce an in­ti­mate gar­ment like a brassiere ev­ery six min­utes. As per Dora Swamy, al­most one lakh bra pieces are churned out daily for Vic­to­ria’s Se­cret alone. In fact, roughly 60% of the brand’s prod­ucts re­tailed in the US are man­u­fac­tured by BIAC, which also is the lead­ing man­u­fac­turer of panties, pro­duc­ing 5 lakh pieces a day. The ap­parel pro­duced at BIAC from dif­fer­ent buy­ers is de­liv­ered to the client’s de­sired over­seas lo­ca­tions by air as well as sea route, he fur­ther ap­prised.

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