Intimasia 2018 generates business worth Rs. 500 crore
Intimasia 2018, held from 8-10 March 2018 at Kochi, generated business worth Rs. 500 crore, which is around 20% of the total value of the industry currently pegged at Rs. 2,450 crore. “The amount of revenue generated through this event has left us amazed. The success of the event in yielding business shows that such kinds of events have become the need of the hour to sustain growth in the industry,” said Yusuf Dohadwala, Chief Organiser & CEO of Intimate Apparel Association of India.
Lingerie, men’s innerwear, kids’ innerwear, sleepwear, loungewear, camisoles, slips, swimwear, beachwear, shapewear, thermals, activewear, yogawear and socks were showcased at the event. Intimate apparel retailers, as well as fashion entrepreneurs, brands, manufacturers and industry stakeholders got an incredible opportunity to get connected with each other. Those who attended the event also exchanged their experiences and ideas about the industry. The three-day event saw participation from brands such as US Polo, Hanes, V-Star, Ramraj, Naidu Hall, Lux Dollar, Bodycare, Paris Beauty, Juliet, Little Lacy, Sherry, Lady Care, Sweet Dreams, Red Rose, Sonari among other flourishing labels in this line of business. Workshops, exhibitions, fashion shows, press junkets, talks and award ceremonies were the major attractions of the apparel fair. As per the press release issued, the 2018 edition of Intimasia helped more than 1,200 apparel firms to promote and market their brands and further expand their customer base.