Coats and Royal Shakespeare Company signs deal
British multinational company and the leading thread producer, Coats Group plc, has inked an agreement with Royal Shakespeare Company (RSC), the world’s leading theatre company. The partnership between the two, effective for a period of three years, allows Coats to supply thread for RSC’s Costume Department.
“Coats threads are highly reliable among RSC’s Costume Workshop team and it influences every aspect of our costume making and production,” says Alistair McArthur, RSC Head of Costume. The thread manufacturer will also support RSC’s ‘Stitch In Time’ campaign launched in September last year to raise the fund to redevelop its Costume Workshop, the largest in British theatre. The project is due to be completed by the year 2020.
RSC uses 1,70,000 metres of thread on costumes made from the finest chiffon to the toughest leather every year. Coats threads are already being used by the RSC staff while making costume and millinery. The RSC’s Costume Department in Shakespeare’s hometown of Stratford-upon-Avon,
UK, is the largest in British theatre, and millions of audience members enjoy RSC costumes every year. “RSC is looking forward to work with Coats whose heritage, skills and innovation expertise combine so well with our commitment to excellence and attention to detail,” says Catherine Mallyon, ED, RSC. The thread supplier will also collaborate on design innovations where its expertise in threads, yarns and fabrics brings new prospects to explore for costume design.
“The partnership with RSC will help us to bring the Coats brand direct to our end consumers,” avers Rajiv Sharma, Group Chief Executive, Coats. The thread manufacturer also sees excellent synergies and opportunities at many different levels with RSC. Markedly, the association between the two was formalised soon after Coats reported a jump in its revenue in fiscal 2017 to US $ 1,510 million.
Coats Group plc has announced the unaudited preliminary financial results for the year ended 31 December 2017. The Group’s revenue soared by 4 per cent to US $ 1,510 million during the year under review as compared to US $ 1,457 million in 2016....