Coats and Royal Shake­speare Com­pany signs deal

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Bri­tish multi­na­tional com­pany and the lead­ing thread pro­ducer, Coats Group plc, has inked an agree­ment with Royal Shake­speare Com­pany (RSC), the world’s lead­ing theatre com­pany. The part­ner­ship be­tween the two, ef­fec­tive for a pe­riod of three years, al­lows Coats to sup­ply thread for RSC’s Cos­tume Depart­ment.

“Coats threads are highly re­li­able among RSC’s Cos­tume Work­shop team and it in­flu­ences ev­ery as­pect of our cos­tume mak­ing and pro­duc­tion,” says Alis­tair McArthur, RSC Head of Cos­tume. The thread man­u­fac­turer will also sup­port RSC’s ‘Stitch In Time’ cam­paign launched in Septem­ber last year to raise the fund to re­de­velop its Cos­tume Work­shop, the largest in Bri­tish theatre. The project is due to be com­pleted by the year 2020.

RSC uses 1,70,000 me­tres of thread on cos­tumes made from the finest chif­fon to the tough­est leather ev­ery year. Coats threads are al­ready be­ing used by the RSC staff while mak­ing cos­tume and millinery. The RSC’s Cos­tume Depart­ment in Shake­speare’s home­town of Strat­ford-upon-Avon,

UK, is the largest in Bri­tish theatre, and mil­lions of au­di­ence mem­bers en­joy RSC cos­tumes ev­ery year. “RSC is look­ing for­ward to work with Coats whose her­itage, skills and in­no­va­tion ex­per­tise com­bine so well with our com­mit­ment to ex­cel­lence and at­ten­tion to de­tail,” says Cather­ine Mal­lyon, ED, RSC. The thread sup­plier will also col­lab­o­rate on de­sign in­no­va­tions where its ex­per­tise in threads, yarns and fab­rics brings new prospects to explore for cos­tume de­sign.

“The part­ner­ship with RSC will help us to bring the Coats brand di­rect to our end con­sumers,” avers Ra­jiv Sharma, Group Chief Ex­ec­u­tive, Coats. The thread man­u­fac­turer also sees ex­cel­lent syn­er­gies and op­por­tu­ni­ties at many dif­fer­ent lev­els with RSC. Markedly, the as­so­ci­a­tion be­tween the two was for­malised soon af­ter Coats re­ported a jump in its rev­enue in fis­cal 2017 to US $ 1,510 mil­lion.

Coats Group plc has an­nounced the unau­dited pre­lim­i­nary fi­nan­cial re­sults for the year ended 31 De­cem­ber 2017. The Group’s rev­enue soared by 4 per cent to US $ 1,510 mil­lion dur­ing the year un­der re­view as com­pared to US $ 1,457 mil­lion in 2016....

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