Review: Fibers & Yarns, Mumbai – Collaborative innovations: The mantra for growth for fibre & yarn companies
With product innovation becoming the benchmark for growth in the textile value chain, the importance of exploring new options in fibre and yarn has multiplied. While yarn manufacturers are experimenting with varied fibres for unique blends, weavers and knitters are constantly searching for that one exclusive yarn that could add punch to their fabric. In this backdrop, the annual Fibers & Yarns exposition in Mumbai is just the right platform for like-minded companies to discuss innovations and explore options. The 13th edition of the exhibition saw busy corridors with all exhibitors happily confirming that serious visitation made the event a huge success.
While the exhibitors’ list read like a who’s who of the fibre and yarn industry, the visitation was equally impressive. It is increasingly becoming obvious to textile companies that they can no longer work in isolation and it was encouraging to see how exhibitors and visitors were talking collaborations to create innovative fabrics from different fibres and yarns that were on display. Among the most popular products being searched was sustainable options, performance properties and possibilities in aesthetic enhancement. “Everyone is looking for something new; most people are carrying a swatch and asking for solutions to get a similar look and feel,” shared an enthusiastic
Luv Jain, Corporate Strategy, RSWM Limited.
The RSWM team was proudly displaying its latest innovations in yarn for home furnishing segment including both performance and aesthetically appealing yarns. “Home is a fast-growing segment and this time we are focusing exclusively on yarns for this segment. Natural fibres are in great demand as also fibres that add more lustre and appeal.
The product that is attracting most attention at our booth is a 100% polyester yarn, which when weaved gives the illusion of linen. So it is cost-effective and easy to maintain, but has the look and feel of a highend product,” shared Sandeep Rohilla, Deputy General Manager, New Product Development, RSWM. As a pioneer in the textile value chain, Vardhman is increasingly moving towards innovation and at the event the yarn division shared its new developments for S/S ’19, specifically for the knitted segment. The collection was presented through look books which gave the visitor a clear idea of how the final product would look like. “We have received a very good response this year from the visitors, as not only do we have a fresh and comprehensive range of yarns to show, but our marketing thrust with the look-books, has also been enhanced. Knitters can play with our yarns for different looks. We have yarns that give the look and feel of khadi, besides a range of eco-friendly yarns using highly sustainable fibres and cellulosic yarns supporting our latest
technology,” said Manjul Jain, Vice President, Vardhman.
Today, everyone is looking to improve capacity and capabilities. GTN Industries, which has factories in Medak (Telangana), Nagpur (MP) and Baramati (Maharashtra) has in the last 5 years invested heavily on new technologies to increase capacity to 1,45,200 spindle-age. The mantra for success and differentiation is quality right from the raw material to the spinning process. “We are using the best cotton that is produced in the world from Supima to Egyptian and also premium Indian Cotton,” informed Bhaskar Rao of GTN Industries. The ISO 14001 and ISO 18001 certified company committed to the environment and offers all cotton yarns that are sustainable. In addition, the company has also set up a 100% cotton socks manufacturing factory and the quality was highly appreciated by the visitors.
Speaking about how ‘Raysil’ has given their viscose filament yarn (VFY) a new lease of life, Shailendra Pandey, Jt. President, Sales & Marketing, Indian Rayon shared that the branding has worked well for the company and created differentiation and visibility. “The effort is to position VFY as an ecofriendly product which when woven has fall and drape that is far better than cotton and even the moisture absorption property is also much higher. These properties when branded take VFY into the premium segment, as consumer awareness increases,” added Pandey. The booth was a recreation of a design studio and attracted attention for its creativity and the range of product options using Raysil. The brand is gaining popularity both in the exportbased industry and with domestic brands, mostly for the womenswear segment.
The fibre & yarn was also the platform for the Lenzing Group (Lenzing) to introduce its redefined TENCEL™, as its textile premium brand. The redefining of the TENCEL™ brand is a key milestone of Lenzing’s new brand strategy to enhance product brand offerings, foster connection with customers and consumers, and drive consumer demand. TENCEL™ is well positioned to be a major growth engine in the textile sector, with a brand portfolio that caters for distinctive usage – TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate, and TENCEL™ Luxe, all enabled by two versatile and highly compatible fibres, TENCEL™ Modal and TENCEL™ Lyocell. “With a longer-term strategy to enhance connection with customers and consumers, the year 2018 will be a game changer year for Lenzing,” said S. Jayaraman, Regional Commercial Director for South
Asia and South East Asia.
Speaking of premium offerings, linen is fast emerging as an elite fabric and the consumption has increased significantly, not only in the international market, but also in the domestic market. Kingdom Holdings, China saw exceptional growth in
2017 having sold 4,000 tonnes of linen
Besides a steady focus on the export-oriented business, the maturing domestic market is also now a thrust for most companies and almost unanimously all agree that 2018 will be the turnaround year for Indian textiles!
yarn in India, the largest ever in 2017. Represented in the sub-continent by Texventures, the company recently introduced hemp yarn and displayed it at the F&Y show for all to feel and touch the niche product. Hemp, is being cultivated and spun in China, and is about 10-15% more expensive than linen yarn, but it has far better antimicrobial properties (30% higher) and it gives a much cleaner fabric with the look of linen, but softer hand-feel. “We are very happy with the response that we have received and moving forward both our products (linen and hemp) have the potential to grab a larger market share,” said Siddharth Mehta, Managing Partner, Texventures. Added Eric Sun, International Commercial Director, Kingdom Holdings, “With international brands like Zara, PVH and even some Indian brands increasing their line in linen, the demand is certainly going to increase and with hemp a new dimension will be added to the trend.” Another Chinese company that was focused completely on specialised product was Haining Xin Gao Fibres Ltd. The company represented in
India by Mumbai based Stuti Exports is offering the unique CM 800 Biconjugate stretch filament that is a patented technology where the specialised fibre has stretch properties and 100% recovery, which is not true for Spandex which is facing many issues regarding sustainability. They are also marketing 100% biodegradable yarn made from corn. “The interest is coming from spinners who are looking to add value for the denim and knitting segment, by offering yarns that have a certain stretch property for comfort, but do not leave a sagging effect in areas that often stretch for comfort like knees and elbows,” shared Viraj Roongta, Director, Sales & Marketing, Stuti Exports. Added
Midy Chen, Sales Manager Haining Xin Gao Fibres Ltd., “We are part of the CHA Technologies Group and our constant R&D is focused on products that match the changing lifestyle of the consumer and give properties that add comfort and aesthetic appeal.”
It is obvious that the textile industry is being driven by the consumer who is always searching for newness. Also the maturing domestic market is now a thrust for most companies and almost unanimously all agree that 2018 will be the turnaround year for Indian textiles!
Luv Jain, Corporate Strategy, RSWM Limited (2nd from right) with his team at the event
The team of Raysil led by Shailendra Pandey, Jt. President, Sales & Marketing, Indian Rayon (2nd from left)
(L to R) – Team Lenzing: Rajasekaran – TCS South Asia & South East Asia – Spinning; Bhargavi Rao – Business Development/Marketing Communication – South Asia; Avinash Mane – Commercial Head – South Asia; and Jayaraman – Regional Commercial Director, South East Asia & South Asia
A happy duo – Eric Sun, International Commercial Director, Kingdom Holdings; and Siddharth Mehta, Managing Partner, Texventures
(L to R) – Midy Chen, Sales Manager, Haining Xin Gao Fibres Ltd. in conversation with Pradeep and Viraj Roongta of Stuti Exports, their representatives in India
The Vardhman team (L to R) – Roopali Beri, Manager; Manjul Jain, Vice President; and Puneet Singhal, Astt. Vice President
Bhaskar Rao of GTN Industries had a very successful fair with his high-end yarn range