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Re­view: Fibers & Yarns, Mum­bai – Col­lab­o­ra­tive in­no­va­tions: The mantra for growth for fi­bre & yarn com­pa­nies

With prod­uct in­no­va­tion be­com­ing the bench­mark for growth in the tex­tile value chain, the im­por­tance of ex­plor­ing new op­tions in fi­bre and yarn has mul­ti­plied. While yarn man­u­fac­tur­ers are ex­per­i­ment­ing with var­ied fi­bres for unique blends, weavers and knit­ters are con­stantly search­ing for that one exclusive yarn that could add punch to their fab­ric. In this back­drop, the an­nual Fibers & Yarns ex­po­si­tion in Mum­bai is just the right plat­form for like-minded com­pa­nies to dis­cuss in­no­va­tions and ex­plore op­tions. The 13th edi­tion of the ex­hi­bi­tion saw busy cor­ri­dors with all ex­hibitors hap­pily con­firm­ing that se­ri­ous vis­i­ta­tion made the event a huge suc­cess.

While the ex­hibitors’ list read like a who’s who of the fi­bre and yarn in­dus­try, the vis­i­ta­tion was equally im­pres­sive. It is in­creas­ingly be­com­ing ob­vi­ous to tex­tile com­pa­nies that they can no longer work in iso­la­tion and it was en­cour­ag­ing to see how ex­hibitors and vis­i­tors were talking col­lab­o­ra­tions to cre­ate in­no­va­tive fab­rics from dif­fer­ent fi­bres and yarns that were on dis­play. Among the most pop­u­lar prod­ucts be­ing searched was sus­tain­able op­tions, per­for­mance prop­er­ties and pos­si­bil­i­ties in aes­thetic en­hance­ment. “Ev­ery­one is look­ing for some­thing new; most peo­ple are car­ry­ing a swatch and ask­ing for so­lu­tions to get a sim­i­lar look and feel,” shared an en­thu­si­as­tic

Luv Jain, Cor­po­rate Strat­egy, RSWM Lim­ited.

The RSWM team was proudly dis­play­ing its lat­est in­no­va­tions in yarn for home fur­nish­ing seg­ment in­clud­ing both per­for­mance and aes­thet­i­cally ap­peal­ing yarns. “Home is a fast-grow­ing seg­ment and this time we are fo­cus­ing ex­clu­sively on yarns for this seg­ment. Nat­u­ral fi­bres are in great de­mand as also fi­bres that add more lus­tre and ap­peal.

The prod­uct that is at­tract­ing most at­ten­tion at our booth is a 100% polyester yarn, which when weaved gives the il­lu­sion of linen. So it is cost-ef­fec­tive and easy to main­tain, but has the look and feel of a high­end prod­uct,” shared San­deep Ro­hilla, Deputy Gen­eral Man­ager, New Prod­uct Devel­op­ment, RSWM. As a pioneer in the tex­tile value chain, Vardhman is in­creas­ingly mov­ing to­wards in­no­va­tion and at the event the yarn divi­sion shared its new devel­op­ments for S/S ’19, specif­i­cally for the knit­ted seg­ment. The col­lec­tion was pre­sented through look books which gave the vis­i­tor a clear idea of how the fi­nal prod­uct would look like. “We have re­ceived a very good re­sponse this year from the vis­i­tors, as not only do we have a fresh and com­pre­hen­sive range of yarns to show, but our mar­ket­ing thrust with the look-books, has also been en­hanced. Knit­ters can play with our yarns for dif­fer­ent looks. We have yarns that give the look and feel of khadi, be­sides a range of eco-friendly yarns us­ing highly sus­tain­able fi­bres and cel­lu­losic yarns sup­port­ing our lat­est

tech­nol­ogy,” said Man­jul Jain, Vice Pres­i­dent, Vardhman.

To­day, ev­ery­one is look­ing to im­prove ca­pac­ity and ca­pa­bil­i­ties. GTN In­dus­tries, which has fac­to­ries in Medak (Te­lan­gana), Nag­pur (MP) and Bara­mati (Ma­ha­rash­tra) has in the last 5 years in­vested heav­ily on new tech­nolo­gies to in­crease ca­pac­ity to 1,45,200 spin­dle-age. The mantra for suc­cess and dif­fer­en­ti­a­tion is qual­ity right from the raw ma­te­rial to the spin­ning process. “We are us­ing the best cotton that is pro­duced in the world from Supima to Egyp­tian and also pre­mium In­dian Cotton,” in­formed Bhaskar Rao of GTN In­dus­tries. The ISO 14001 and ISO 18001 cer­ti­fied com­pany com­mit­ted to the en­vi­ron­ment and of­fers all cotton yarns that are sus­tain­able. In ad­di­tion, the com­pany has also set up a 100% cotton socks man­u­fac­tur­ing fac­tory and the qual­ity was highly ap­pre­ci­ated by the vis­i­tors.

Speak­ing about how ‘Raysil’ has given their vis­cose fil­a­ment yarn (VFY) a new lease of life, Shailen­dra Pandey, Jt. Pres­i­dent, Sales & Mar­ket­ing, In­dian Rayon shared that the brand­ing has worked well for the com­pany and cre­ated dif­fer­en­ti­a­tion and vis­i­bil­ity. “The ef­fort is to po­si­tion VFY as an ecofriendly prod­uct which when wo­ven has fall and drape that is far bet­ter than cotton and even the mois­ture ab­sorp­tion prop­erty is also much higher. These prop­er­ties when branded take VFY into the pre­mium seg­ment, as con­sumer aware­ness in­creases,” added Pandey. The booth was a recre­ation of a de­sign stu­dio and at­tracted at­ten­tion for its cre­ativ­ity and the range of prod­uct op­tions us­ing Raysil. The brand is gain­ing pop­u­lar­ity both in the ex­port­based in­dus­try and with do­mes­tic brands, mostly for the wom­enswear seg­ment.

The fi­bre & yarn was also the plat­form for the Len­z­ing Group (Len­z­ing) to in­tro­duce its re­de­fined TENCEL™, as its tex­tile pre­mium brand. The re­defin­ing of the TENCEL™ brand is a key mile­stone of Len­z­ing’s new brand strat­egy to en­hance prod­uct brand of­fer­ings, foster con­nec­tion with cus­tomers and con­sumers, and drive con­sumer de­mand. TENCEL™ is well po­si­tioned to be a ma­jor growth en­gine in the tex­tile sec­tor, with a brand port­fo­lio that caters for dis­tinc­tive us­age – TENCEL™ Ac­tive, TENCEL™ Denim, TENCEL™ Home, TENCEL™ In­ti­mate, and TENCEL™ Luxe, all en­abled by two ver­sa­tile and highly com­pat­i­ble fi­bres, TENCEL™ Mo­dal and TENCEL™ Ly­ocell. “With a longer-term strat­egy to en­hance con­nec­tion with cus­tomers and con­sumers, the year 2018 will be a game changer year for Len­z­ing,” said S. Ja­yara­man, Re­gional Com­mer­cial Di­rec­tor for South

Asia and South East Asia.

Speak­ing of pre­mium of­fer­ings, linen is fast emerg­ing as an elite fab­ric and the con­sump­tion has in­creased sig­nif­i­cantly, not only in the in­ter­na­tional mar­ket, but also in the do­mes­tic mar­ket. King­dom Hold­ings, China saw ex­cep­tional growth in

2017 hav­ing sold 4,000 tonnes of linen

Be­sides a steady fo­cus on the ex­port-ori­ented busi­ness, the ma­tur­ing do­mes­tic mar­ket is also now a thrust for most com­pa­nies and al­most unan­i­mously all agree that 2018 will be the turn­around year for In­dian tex­tiles!

yarn in In­dia, the largest ever in 2017. Rep­re­sented in the sub-con­ti­nent by Texven­tures, the com­pany re­cently in­tro­duced hemp yarn and dis­played it at the F&Y show for all to feel and touch the niche prod­uct. Hemp, is be­ing cul­ti­vated and spun in China, and is about 10-15% more ex­pen­sive than linen yarn, but it has far bet­ter an­timi­cro­bial prop­er­ties (30% higher) and it gives a much cleaner fab­ric with the look of linen, but softer hand-feel. “We are very happy with the re­sponse that we have re­ceived and mov­ing for­ward both our prod­ucts (linen and hemp) have the po­ten­tial to grab a larger mar­ket share,” said Sid­dharth Me­hta, Manag­ing Part­ner, Texven­tures. Added Eric Sun, In­ter­na­tional Com­mer­cial Di­rec­tor, King­dom Hold­ings, “With in­ter­na­tional brands like Zara, PVH and even some In­dian brands in­creas­ing their line in linen, the de­mand is cer­tainly go­ing to in­crease and with hemp a new di­men­sion will be added to the trend.” An­other Chi­nese com­pany that was fo­cused com­pletely on spe­cialised prod­uct was Hain­ing Xin Gao Fi­bres Ltd. The com­pany rep­re­sented in

In­dia by Mum­bai based Stuti Ex­ports is of­fer­ing the unique CM 800 Bi­con­ju­gate stretch fil­a­ment that is a patented tech­nol­ogy where the spe­cialised fi­bre has stretch prop­er­ties and 100% re­cov­ery, which is not true for Span­dex which is fac­ing many is­sues re­gard­ing sus­tain­abil­ity. They are also mar­ket­ing 100% biodegrad­able yarn made from corn. “The in­ter­est is com­ing from spin­ners who are look­ing to add value for the denim and knit­ting seg­ment, by of­fer­ing yarns that have a cer­tain stretch prop­erty for com­fort, but do not leave a sag­ging ef­fect in ar­eas that of­ten stretch for com­fort like knees and el­bows,” shared Vi­raj Roongta, Di­rec­tor, Sales & Mar­ket­ing, Stuti Ex­ports. Added

Midy Chen, Sales Man­ager Hain­ing Xin Gao Fi­bres Ltd., “We are part of the CHA Tech­nolo­gies Group and our con­stant R&D is fo­cused on prod­ucts that match the chang­ing life­style of the con­sumer and give prop­er­ties that add com­fort and aes­thetic ap­peal.”

It is ob­vi­ous that the tex­tile in­dus­try is be­ing driven by the con­sumer who is al­ways search­ing for new­ness. Also the ma­tur­ing do­mes­tic mar­ket is now a thrust for most com­pa­nies and al­most unan­i­mously all agree that 2018 will be the turn­around year for In­dian tex­tiles!

Luv Jain, Cor­po­rate Strat­egy, RSWM Lim­ited (2nd from right) with his team at the event

The team of Raysil led by Shailen­dra Pandey, Jt. Pres­i­dent, Sales & Mar­ket­ing, In­dian Rayon (2nd from left)

(L to R) – Team Len­z­ing: Ra­jasekaran – TCS South Asia & South East Asia – Spin­ning; Bhar­gavi Rao – Busi­ness Devel­op­ment/Mar­ket­ing Com­mu­ni­ca­tion – South Asia; Av­inash Mane – Com­mer­cial Head – South Asia; and Ja­yara­man – Re­gional Com­mer­cial Di­rec­tor, South East Asia & South Asia

A happy duo – Eric Sun, In­ter­na­tional Com­mer­cial Di­rec­tor, King­dom Hold­ings; and Sid­dharth Me­hta, Manag­ing Part­ner, Texven­tures

(L to R) – Midy Chen, Sales Man­ager, Hain­ing Xin Gao Fi­bres Ltd. in con­ver­sa­tion with Pradeep and Vi­raj Roongta of Stuti Ex­ports, their rep­re­sen­ta­tives in In­dia

The Vardhman team (L to R) – Roopali Beri, Man­ager; Man­jul Jain, Vice Pres­i­dent; and Puneet Sing­hal, Astt. Vice Pres­i­dent

Bhaskar Rao of GTN In­dus­tries had a very suc­cess­ful fair with his high-end yarn range

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