‘For­ever New' aims 50 stores in In­dia by end-2019

Apparel Online - - Retail Current -

Aus­tralian women’s fash­ion ap­parel and ac­ces­sories brand, ‘For­ever New’ has re-opened its doors at South City Mall in Kolkata, re­cently. The store, which is the brand’s 33rd exclusive out­let in In­dia, had to close down on ac­count of a ma­jor ren­o­va­tion drive launched by the mall last year. Span­ning a re­tail space of 1,120 sq. ft., the store is a per­fect re­flec­tion of what the brand stands for – a mix of glam­our and so­phis­ti­ca­tion. Also, it’s one of a kind with beau­ti­ful im­agery and il­lu­mi­nat­ing sig­nage. Speak­ing ex­clu­sively to Ap­parel On­line, ‘For­ever New’ Coun­try Man­ager Bish­wanath Gan­guly un­der­scored that Kolkata has def­i­nitely been a very im­por­tant mar­ket for the brand, so much so that they were ea­gerly await­ing the ren­o­va­tion at South City Mall to get com­pleted and bring the brand back af­ter a gap of al­most a year. “This is un­doubt­edly one of the most beau­ti­ful stores we have in the coun­try!” he averred. No­tably, be­sides exclusive stores, ‘For­ever New’ also has about 26 shop-in-shops across the coun­try. Ad­di­tion­ally, it is also re­tailed on­line via own e-store and other lead­ing fash­ion shop­ping por­tals. Mov­ing ahead, the brand is plan­ning to open more exclusive stores this year, as part of its ef­forts to con­sol­i­date its off­line pres­ence pan-In­dia. “We are ab­so­lutely lov­ing the im­mense ap­pre­ci­a­tion and de­mand for our prod­ucts across the coun­try lead­ing to ‘For­ever New’ now rapidly ex­pand­ing to 50 stores na­tion­wide by 2019,” Gan­guly shared with us. Based out of Mel­bourne, ‘For­ever New’ is reck­oned as one of the fastest grow­ing Aus­tralian brands to­day. The brand emerged in late 2006 as a start-up re­tailer and now trades over 300 stores across 10 coun­tries. In In­dia, the brand’s prod­uct port­fo­lio com­prises dresses, shirts, coats, bags, shoes and ac­ces­sories avail­able at a start­ing price of Rs. 1,000 that may go up to Rs. 10,000.

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