Italian fashion label Fendi gives a ‘street culture' update to its logo
Italian luxury label Fendi has also announced a big update to its logo, citing social media friendliness as the main driver for this change.
To celebrate this update, the brand is launching a capsule collection that will be monogrammed with the archival square ‘FF’ logo that was earlier used in the ’70s – everything from joggers and crop tops to sneakers and fur slides will sport the new hallmark.
The logo revamp is just one of the many changes heating up in Fendi’s rooster. The heritage house is also excited about the new ‘drops’ format of releasing products, wherein brands can create small storied collections that have a quicker start and finish date.