‘Allure’ on a growth path…
Three-years-old initiative of Sangeeta Mahajan (60), ‘Allure’ is now marching ahead on a growth track as the brand has grown nearly 75 per cent so far, with similar or even more growth expected in the future. Offering menswear (ethnic) and womenswear (fusion) collections, ‘Allure’ is a brand from prestigious home furnishing company, Mahajan Overseas, Panipat. Having its own se-tup, which is small, but with a dedicated creative team of 15 people, ‘Allure’ is spreading its reach through online presence, bespoke studio in Delhi and participating in some specialized events as per its perspective client base.
Totally developed on the base of Sangeeta’s vision and extensive travel and experience, ‘Allure’ claims to give custom-fit clothing and includes the best of contemporary artwork and artisans across India. “I started it 3 years ago when I felt that my children are well-settled and completely involved in the business. I felt it was the right time to use my experience and knowledge of the industry to create my own apparel brand and I am extremely happy that this initiative is now growing,” says Sangeeta who has the support of her husband and Chairman of Mahajan Overseas, Rajesh Mahajan, besides the entire family.
The brand uses the purest quality of linen, georgette, cotton silk and crepe etc. to match every customer’s unique status quo. “Our bespoke studio covers everything, right from fabric to making it fit for consumer’s taste and preferences. Every piece in our collection tells a story and we call ourselves the storytellers,” concludes Sangeeta.
Sangeeta Mahajan, Allure