‘Al­lure’ on a growth path…

Apparel Online - - Industry Wire -

Three-years-old ini­tia­tive of Sangeeta Ma­ha­jan (60), ‘Al­lure’ is now march­ing ahead on a growth track as the brand has grown nearly 75 per cent so far, with sim­i­lar or even more growth ex­pected in the fu­ture. Of­fer­ing menswear (eth­nic) and wom­enswear (fu­sion) col­lec­tions, ‘Al­lure’ is a brand from pres­ti­gious home fur­nish­ing com­pany, Ma­ha­jan Over­seas, Pa­ni­pat. Hav­ing its own se-tup, which is small, but with a ded­i­cated cre­ative team of 15 peo­ple, ‘Al­lure’ is spread­ing its reach through on­line pres­ence, be­spoke stu­dio in Delhi and par­tic­i­pat­ing in some spe­cial­ized events as per its per­spec­tive client base.

To­tally de­vel­oped on the base of Sangeeta’s vi­sion and ex­ten­sive travel and ex­pe­ri­ence, ‘Al­lure’ claims to give cus­tom-fit cloth­ing and in­cludes the best of con­tem­po­rary art­work and ar­ti­sans across In­dia. “I started it 3 years ago when I felt that my chil­dren are well-set­tled and com­pletely in­volved in the busi­ness. I felt it was the right time to use my ex­pe­ri­ence and knowl­edge of the in­dus­try to cre­ate my own ap­parel brand and I am ex­tremely happy that this ini­tia­tive is now grow­ing,” says Sangeeta who has the sup­port of her hus­band and Chair­man of Ma­ha­jan Over­seas, Ra­jesh Ma­ha­jan, be­sides the en­tire fam­ily.

The brand uses the purest qual­ity of linen, geor­gette, cotton silk and crepe etc. to match every cus­tomer’s unique sta­tus quo. “Our be­spoke stu­dio cov­ers ev­ery­thing, right from fab­ric to mak­ing it fit for con­sumer’s taste and pref­er­ences. Every piece in our col­lec­tion tells a story and we call our­selves the sto­ry­tellers,” con­cludes Sangeeta.

Sangeeta Ma­ha­jan, Al­lure

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