Creat­net Ser­vices in­stalls ERP

Geared up for con­sis­tent growth of 25%

Apparel Online - - Eyes & Ears -

Some In­dian com­pa­nies are do­ing good even in this dif­fi­cult sce­nario and one of them is Noida-based Creat­net Ser­vices. The 21-year-old com­pany which is sourc­ing for de­sign-driven brands grew 25 per cent last year and is fur­ther ex­pect­ing the same growth over the next few years. Gear­ing up for this growth tar­get, the or­ga­ni­za­tion re­cently in­stalled an ERP sys­tem and is plan­ning to ex­plore the Euro­pean mar­ket again.

“We deal in very high price prod­ucts with an av­er­age FOB of around US $ 25. So, for us get­ting busi­ness is com­par­a­tively less dif­fi­cult but its ex­e­cu­tion is more chal­leng­ing. We have nearly 200 styles at one time, so to ease the over­all process and to im­prove our ef­fi­ciency, we have in­stalled a cus­tom­ized ERP,” shared Garima Bhat, Co-founder of the com­pany who is also a man­age­ment grad­u­ate from the first batch of Pro­duc­tion Man­age­ment from Na­tional In­sti­tute of Fash­ion Tech­nol­ogy (NIFT).

Cur­rently hav­ing clients (mostly brands) in US and Aus­tralia, Creat­net Ser­vices is now again ap­proach­ing Europe. Ear­lier it had some clients there but due to the un­cer­tain­ties in Europe, in­clud­ing Brexit and other al­lied rea­sons, the com­pany could not con­tinue busi­ness in the re­gion. But now that things are set­tled; the process to serve Euro­pean cus­tomers has again been ini­ti­ated. Some Euro­pean brands are in touch with the com­pany, mostly those that strongly ad­mire and need In­dia’s strengths. Talking about Creat­net’s fu­ture plan­ning, Garima in­formed that her goal for the next 2-3 years is to add top brands of Aus­tralia, which will sup­port her com­pany to con­tinue its growth of 25 per cent year-on-year. “We are tar­get­ing 5-6 Aus­tralian brands and hope­fully we will be able to add them in our client port­fo­lio,” shared Garima who is work­ing with 6 ven­dors in In­dia on a reg­u­lar ba­sis.

Han­dling a team of nearly 100 plus peo­ple, Garima is very keen to up­lift the over­all life of work­ers, the sam­pling staff and take in­ter­est­ing ini­tia­tives for them, be it their train­ing, en­gage­ment or mo­ti­va­tion. Sus­tain­able ef­forts are also very much on the agenda for the fu­ture.

As a first seed of Green ini­tia­tive by the com­pany, team Creat­net Ser­vices planted a rooftop gar­den at the of­fice. Many crafts­men work­ing with the com­pany are in­cred­i­ble farm­ers as well!

The com­pany even made the boxes out of bam­boo and used re­cy­cled ma­te­ri­als to pro­tect the plants from the el­e­ments.

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