FROM THE EDITOR-IN-CHIEF’s DESK…

Apparel Online - - Content -

The col­lab­o­ra­tive ap­proach to busi­ness is re­ally pick­ing up… I see more and more com­pa­nies will­ing to dis­cuss strate­gies with each other and also ex­plor­ing op­tions of col­lab­o­rat­ing for a win-win sit­u­a­tion.

This col­lab­o­ra­tive ap­proach has sup­ported in­no­va­tion along the sup­ply chain with play­ers in the fi­bre and yarn seg­ment in­clu­sively col­lab­o­rat­ing with tex­tile and knit­ting com­pa­nies for truly in­no­va­tive fab­rics… It is fas­ci­nat­ing to see weavers/ knit­ters work­ing along­side gar­ment man­u­fac­tur­ers to put to­gether amaz­ing col­lec­tions…

The col­lab­o­ra­tions are also hap­pen­ing on the de­sign front and among the so-called com­peti­tors of busi­ness to en­sure that buy­ers get all that they need. The ur­gency to keep the buyer within the coun­try is now more im­por­tant than get­ting busi­ness for per­sonal gains!

Clus­ters are work­ing closer to each other, and shar­ing of in­for­ma­tion, man and ma­chine is on an all-time high. One may ar­gue that the busi­ness en­vi­ron­ment is re­ally very tough, so there is no op­tion…, but I would like to be­lieve that the col­lab­o­ra­tions are not only forged as a sur­vival tool, but also in­di­cate the evolv­ing ma­tu­rity of the in­dus­try.

Ap­parel On­line has been a big pro­mo­tor of ‘trans­parency’ and when we started the mag­a­zine, more than two decades ago, the un­der­lin­ing pur­pose was to cre­ate a plat­form where all stake­hold­ers of the in­dus­try could share their con­cerns, needs and suc­cesses.

I re­mem­ber, how ini­tially it was dif­fi­cult to even get ex­porters to talk about their strate­gies, let alone al­low us to talk about their buy­ers, but times have re­ally changed. Now more and more ex­porters in­vite us to in­ter­act with special buy­ers and are happy to share the visit with col­leagues in the in­dus­try.

Evolv­ing sourc­ing strate­gies and buyer price points are do­ing the round on so­cial plat­forms and the younger gen­er­a­tion is meet­ing with se­ri­ous in­tent to share ex­pe­ri­ences. LinkedIn is full of wis­dom and peo­ple are tag­ging each other on im­por­tant is­sues/news.

More im­por­tantly, bench­marked prac­tices are out in the open and com­pa­nies are will­ing to talk about suc­cesses and fail­ures… It is in­deed heart­en­ing to see the open­ing up of the in­dus­try and minds… I can say with con­fi­dence that the im­por­tance of mov­ing out from the well and fac­ing the world and its com­pet­i­tive chal­lenges to­gether as a com­bined force is fi­nally be­ing ac­knowl­edged.

As a me­dia house, I see more peo­ple com­ing for­ward to share their ex­pe­ri­ences, leav­ing their in­hi­bi­tions be­hind. Tak­ing this proac­tive ap­proach for­ward, Ap­parel On­line has ini­ti­ated a move­ment – Guest @ AR Head­quar­ter. Through this ini­tia­tive, many in­dus­try­in­formed per­sons from all spheres of the in­dus­try have been vis­it­ing our of­fice, and not just from In­dia alone.

We have been en­riched by this ex­pe­ri­ence and it was a pleas­ant sur­prise to hear hon­est and frank an­swers com­ing for each and every ques­tion asked by the ed­i­to­rial team.

In every is­sue we are bring­ing you small in­sights into these meet­ings, but be­lieve me the kind of story ideas gen­er­ated to fol­low-up, will bring to our read­ers more value and in-depth ar­ti­cles in the edi­tions to come.

I in­vite all my read­ers, who would like to visit our of­fice and share their jour­ney of learn­ing to just give us a call…, the hos­pi­tal­ity is ours!

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