Myth, chal­lenges or ‘per­cep­tions’: Re­al­ity and So­lu­tions

Apparel Online - - Emerging Market -

• A lot of pa­per work, cus­toms for­mal­i­ties/ doc­u­men­ta­tions re­quired: Take the help of al­lied agen­cies which too is re­quired ini­tially.

• Lan­guage bar­rier: Not much in big cities like Moscow and St. Peters­burg.

• En­try is dif­fi­cult: Work through In­dian agents who have deep roots there; they know the Rus­sian sys­tems. Ap­proach top com­pa­nies, few of them do have of­fices in In­dia.

• Pay­ment is­sues: Be clear about terms and con­di­tions; try to work with es­tab­lished brands.

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