Myth, challenges or ‘perceptions’: Reality and Solutions
• A lot of paper work, customs formalities/ documentations required: Take the help of allied agencies which too is required initially.
• Language barrier: Not much in big cities like Moscow and St. Petersburg.
• Entry is difficult: Work through Indian agents who have deep roots there; they know the Russian systems. Approach top companies, few of them do have offices in India.
• Payment issues: Be clear about terms and conditions; try to work with established brands.