Fact File

Apparel Online - - Emerging Market -

Glo­ria Jeans, Moscow is the big­gest com­pany in Rus­sia that spe­cial­izes in pro­duc­tion and re­tail of ap­parel for youth, be­sides shoes and ac­ces­sories, un­der the brands of Glo­ria Jeans and Gee Jay. Its busi­ness model is based on the fast fash­ion con­cept re­al­iza­tion.

The com­pany opens stores with ar­eas of 500+, 700+, 1000+ sq. me­tre in towns with pop­u­la­tion of 30,000 peo­ple. Vladimir Mel­nikov founded the com­pany in 1988. It also man­ages nine lo­cal of­fices, 7 lo­gis­tics cen­tres and 48 fac­to­ries (35 fac­to­ries in Rus­sia and 13 in Ukraine). The com­pany em­ploys over 20,000 peo­ple.

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