Gloria Jeans, Moscow is the biggest company in Russia that specializes in production and retail of apparel for youth, besides shoes and accessories, under the brands of Gloria Jeans and Gee Jay. Its business model is based on the fast fashion concept realization.
The company opens stores with areas of 500+, 700+, 1000+ sq. metre in towns with population of 30,000 people. Vladimir Melnikov founded the company in 1988. It also manages nine local offices, 7 logistics centres and 48 factories (35 factories in Russia and 13 in Ukraine). The company employs over 20,000 people.