Few companies claim that even in this scenario business is okay and expect a standard growth of 15 per
cent. Like Rakesh Aggrawal, Owner of Delhi-based Laaj International, a 40-year-old company exporting to Latin America, Australia and
UK, says that the business is going reasonably well and doesn’t see many issues. Irrespective of all challenges and the growing Indian retail, many exporters are not keen to work with domestic markets as they are uncomfortable with payment terms, low volumes, and the working systems of retailers. Moreover, some exporters still don’t prefer to work with buying agents and termed it moving into a ‘vicious circle’.