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Few com­pa­nies claim that even in this sce­nario busi­ness is okay and ex­pect a stan­dard growth of 15 per

cent. Like Rakesh Ag­grawal, Owner of Delhi-based Laaj In­ter­na­tional, a 40-year-old com­pany ex­port­ing to Latin Amer­ica, Aus­tralia and

UK, says that the busi­ness is go­ing rea­son­ably well and doesn’t see many is­sues. Ir­re­spec­tive of all chal­lenges and the grow­ing In­dian re­tail, many ex­porters are not keen to work with do­mes­tic mar­kets as they are un­com­fort­able with pay­ment terms, low vol­umes, and the work­ing sys­tems of re­tail­ers. More­over, some ex­porters still don’t pre­fer to work with buy­ing agents and termed it mov­ing into a ‘vi­cious cir­cle’.

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