Apparel Online - - Fashion Business -

Fash­ion world’s top blog­gers in­clud­ing the likes of Chiara Fer­ra­gani, Chriselle Lim and Le­an­dra Me­dine have all de­liv­ered their off­springs within the last few months.

This ‘mommy blogger’ boom can help brands in de­sign­ing and tar­get­ing a mar­ket of new moms who do not fit the tra­di­tional mould of moth­er­hood. It cre­ates an op­por­tu­nity for de­sign­ers to see trends in kidswear from a more fash­ion­con­scious lens and rep­re­sent mil­len­nial moms bet­ter in their mar­ket­ing strat­egy.

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