FREUDENBERG LEADING THE MARKET WITH SUSTAINABLE INNOVATION
Sustainability and innovation are the two most important directions for growth in today’s market environment where not only the brands, but also the final consumer wants products that are earthfriendly and adding value. In this dynamic marketplace, Freudenberg is leading the way by setting up new and higher standards of sustainability through innovations for the interlining industry. The company is leading with innovative technologies that meet the demands of ever changing and challenging fabrics and applications that will become the fashion of tomorrow.
As a leader, Freudenberg is constantly innovating and its teams in all countries are proudly educating the industry on how these new products can be performancedriven, while remaining in the sphere of sustainable initiatives, a task that not many companies can successfully do.
“As the market matures, companies are being challenged to move beyond old definitions of quality and value that were the prime considerations for a leading player in any segment. Today, we are looking at sustainability and innovation as the key drivers of growth; and marketing is not about selling, but updating the industry on new products… The actual sales automatically follow,” says B.
Ramji, Marketing Manager, Apparel – India, Freudenberg Performance Materials India.
Among the new products that have recently been introduced, three interlining innovations are being very well accepted by the market – Xtreme technology; Solution for stretch fabrics; and Heat sensitive fabric. “We are constantly looking at solutions for better quality of life and all our products are aimed accordingly. Earlier it was not so easy to communicate with the industry on the technical aspects, but now with many companies engaging industrial engineers, talking value has become much more interactive,” adds P. Raghu, Technical Manager, Apparel – India, Freudenberg Performance Materials India.
Extreme technology for post-processing
Enhances Performance, Flexibility, Efficiency & Compliance
Interlining with Xtreme technology are the latest innovations for post-processing, engineered with pilling-resistant base materials and an advanced adhesive blend, having superior bonds with wide variety of outer fabrics. One adhesive system offers flexibility of washing up to 60°C or dye treatments up to 95°C simply by changing the fuse line temperature…, one interlining to meet all post-processing needs…
Fusing at lower temperatures and faster speed contributes to efficiency of fusing department. Fusing at lower temperature also reduces energy consumption and lowers the risk of damage to sensitive outer fabrics. Fusing Efficiency Analysis is designed to support factories to improve the efficiency of fusing department without compromising on quality and performance.
Solution for Stretch Fabrics…
Fusible interlinings with multi-stretch and recovery properties are perfect complement for stretch fabrics. Good stretch & recovery, shape with resilience, wrinkle resistance and comfort in wearing, ideal for full fronts & small parts of men’s and women’s garments made of stretch materials.
Heat Sensitive Fabric…
Shirt industry is undergoing tremendous change with the use of new generation fabrics which are classified as easy-care and comfortwear, fabrics made up of cotton yarns blended with polyester, nylon and spandex, which makes it necessary to apply lower heat in fusing. Freudenberg innovative ‘Powerdot’ adhesive technology enables fabrics that are highly sensitive to heat to be perfectly fused with a lower fusing condition than standard shirt interlinings with ultra-smooth surfaces, high bond strength performance, durable through washing and dry-cleaning.
All these innovations are supported with full-fledged Freudenberg technical services. “We are always there to support apparel product development cycle by consulting with design & tech design teams to select products. Also the technical team is providing on-sight support at factories to ensure proper fusing and interlining use in production,” concludes Ramji.