FREUDENBERG LEAD­ING THE MAR­KET WITH SUS­TAIN­ABLE IN­NO­VA­TION

Apparel Online - - Resource Centre -

Sus­tain­abil­ity and in­no­va­tion are the two most im­por­tant di­rec­tions for growth in to­day’s mar­ket en­vi­ron­ment where not only the brands, but also the fi­nal con­sumer wants prod­ucts that are earth­friendly and adding value. In this dy­namic mar­ket­place, Freudenberg is lead­ing the way by set­ting up new and higher stan­dards of sus­tain­abil­ity through in­no­va­tions for the in­ter­lin­ing in­dus­try. The com­pany is lead­ing with in­no­va­tive tech­nolo­gies that meet the de­mands of ever chang­ing and chal­leng­ing fab­rics and ap­pli­ca­tions that will be­come the fash­ion of to­mor­row.

As a leader, Freudenberg is con­stantly in­no­vat­ing and its teams in all coun­tries are proudly ed­u­cat­ing the in­dus­try on how these new prod­ucts can be per­for­mancedriven, while re­main­ing in the sphere of sus­tain­able ini­tia­tives, a task that not many com­pa­nies can suc­cess­fully do.

“As the mar­ket ma­tures, com­pa­nies are be­ing chal­lenged to move be­yond old def­i­ni­tions of qual­ity and value that were the prime con­sid­er­a­tions for a lead­ing player in any seg­ment. To­day, we are look­ing at sus­tain­abil­ity and in­no­va­tion as the key driv­ers of growth; and mar­ket­ing is not about sell­ing, but up­dat­ing the in­dus­try on new prod­ucts… The ac­tual sales au­to­mat­i­cally fol­low,” says B.

Ramji, Mar­ket­ing Man­ager, Ap­parel – In­dia, Freudenberg Per­for­mance Ma­te­ri­als In­dia.

Among the new prod­ucts that have re­cently been in­tro­duced, three in­ter­lin­ing in­no­va­tions are be­ing very well ac­cepted by the mar­ket – Xtreme tech­nol­ogy; So­lu­tion for stretch fab­rics; and Heat sen­si­tive fab­ric. “We are con­stantly look­ing at so­lu­tions for bet­ter qual­ity of life and all our prod­ucts are aimed ac­cord­ingly. Ear­lier it was not so easy to com­mu­ni­cate with the in­dus­try on the tech­ni­cal as­pects, but now with many com­pa­nies en­gag­ing in­dus­trial engi­neers, talk­ing value has be­come much more in­ter­ac­tive,” adds P. Raghu, Tech­ni­cal Man­ager, Ap­parel – In­dia, Freudenberg Per­for­mance Ma­te­ri­als In­dia.

Ex­treme tech­nol­ogy for post-pro­cess­ing

En­hances Per­for­mance, Flex­i­bil­ity, Ef­fi­ciency & Com­pli­ance

In­ter­lin­ing with Xtreme tech­nol­ogy are the lat­est in­no­va­tions for post-pro­cess­ing, en­gi­neered with pilling-re­sis­tant base ma­te­ri­als and an ad­vanced ad­he­sive blend, hav­ing su­pe­rior bonds with wide va­ri­ety of outer fab­rics. One ad­he­sive sys­tem of­fers flex­i­bil­ity of wash­ing up to 60°C or dye treat­ments up to 95°C sim­ply by chang­ing the fuse line tem­per­a­ture…, one in­ter­lin­ing to meet all post-pro­cess­ing needs…

Fus­ing at lower tem­per­a­tures and faster speed con­trib­utes to ef­fi­ciency of fus­ing de­part­ment. Fus­ing at lower tem­per­a­ture also re­duces en­ergy con­sump­tion and low­ers the risk of dam­age to sen­si­tive outer fab­rics. Fus­ing Ef­fi­ciency Anal­y­sis is de­signed to sup­port fac­to­ries to im­prove the ef­fi­ciency of fus­ing de­part­ment with­out com­pro­mis­ing on qual­ity and per­for­mance.

So­lu­tion for Stretch Fab­rics…

Fusi­ble in­ter­lin­ings with multi-stretch and re­cov­ery prop­er­ties are per­fect com­ple­ment for stretch fab­rics. Good stretch & re­cov­ery, shape with re­silience, wrin­kle re­sis­tance and com­fort in wear­ing, ideal for full fronts & small parts of men’s and women’s gar­ments made of stretch ma­te­ri­als.

In­no­va­tion for

Heat Sen­si­tive Fab­ric…

Shirt in­dus­try is un­der­go­ing tre­men­dous change with the use of new gen­er­a­tion fab­rics which are clas­si­fied as easy-care and com­fortwear, fab­rics made up of cot­ton yarns blended with polyester, ny­lon and span­dex, which makes it nec­es­sary to ap­ply lower heat in fus­ing. Freudenberg in­no­va­tive ‘Pow­er­dot’ ad­he­sive tech­nol­ogy en­ables fab­rics that are highly sen­si­tive to heat to be per­fectly fused with a lower fus­ing con­di­tion than stan­dard shirt in­ter­lin­ings with ul­tra-smooth sur­faces, high bond strength per­for­mance, durable through wash­ing and dry-clean­ing.

All these in­no­va­tions are sup­ported with full-fledged Freudenberg tech­ni­cal ser­vices. “We are al­ways there to sup­port ap­parel prod­uct de­vel­op­ment cy­cle by con­sult­ing with de­sign & tech de­sign teams to se­lect prod­ucts. Also the tech­ni­cal team is pro­vid­ing on-sight sup­port at fac­to­ries to en­sure proper fus­ing and in­ter­lin­ing use in pro­duc­tion,” con­cludes Ramji.

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