ES­SEN­TIALS

Apparel Online - - Domestic Update -

The point with fast fash­ion is that it is cheap; no one is will­ing to pay a lot of money for fast fash­ion as cus­tomers are driven by use and throwaway mentality. We on our part have been try­ing to source more en­vi­ron­men­tal­lyfriendly fab­rics but the mentality will take a lot of time to change. Many global brands are get­ting en­vi­ron­ment­con­scious but again for the con­sumer, it's com­ing at a price point which they are not yet will­ing to pay.

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