Men’s Fash­ion: The Mega Trend Round-up for Spring/ Sum­mer 2019

For Spring/Sum­mer 2019

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It is an ex­cit­ing time to be in menswear, as we have con­tin­u­ously been cham­pi­oning these past few sea­sons…, and the run­way show­cases of men’s S/S ’19, pro­vide us with am­ple proof to chew on. Streetwear is be­com­ing main­stream, courtesy Vir­gil Abloh de­but­ing at Louis Vuit­ton; Mai­son Margiela is cam­paign­ing men’s cou­ture; man bags are a thing, and bermuda shorts are be­com­ing el­e­gant… With so much buzz about fash­ion town, it’s hard to not no­tice the huge shifts oc­cur­ring in the menswear mar­ket.

De­sign­ers and high-fash­ion brands are rac­ing to get a piece of the mil­len­nial and Gen Z pie by in­vent­ing new and in­no­va­tive styles, tech­niques and nar­ra­tives to break free from the monotony and rigid­ity that has been sur­round­ing men’s fash­ion in the past. A lighter, more play­ful and per­va­sive mood is afloat the mas­cu­line seg­ment with a sound fo­cus on func­tion­al­ity and per­for­mance, ca­sual cool, and hi tech ma­te­ri­als. Read on to dis­cover the top 10 trends set to dic­tate the fu­ture of menswear fash­ion in S/S ’19…

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