JD Sports to ex­pand its foot­print in Aus­tralia with two new stores

Apparel Online - - International Retail -

The Bri­tish ac­tivewear and ac­ces­sories’ re­tailer JD Sports has an­nounced that it will de­but in Perth and Bris­bane with ex­clu­sive stores in Au­gust and Septem­ber 2018 re­spec­tively, in a bid to en­hance its of­fline store pres­ence in Aus­tralia. No­tably, the sports­wear re­tailer’s Perth out­let in West­field Carousel will be in­au­gu­rated on Au­gust 30 and it will mark the com­pany’s first move in West­ern Aus­tralia while the store in Bris­bane’s City Cen­tre will be op­er­a­tional from Septem­ber 20 on­wards. It is im­por­tant to men­tion here that af­ter hav­ing for­ayed into the Aus­tralian mar­ket back in April last year, the re­tailer at pre­sent runs nine re­tail out­lets in the Eastern parts of the coun­try. Hil­ton Se­skin, Head, JD Sports Aus­tralia said that the cus­tomer in­ter­est in the two lo­ca­tions pro­pelled them to ex­pand their pres­ence in the re­gion and that the brand would work on expanding in the ath­leisure seg­ment. “At a time when most of the brands are tak­ing down their stores, our unique and un­matched of­fer­ing has pro­vided us with results that are be­yond our ini­tial fore­casts and mo­ti­vated us to ex­pand our re­tail pres­ence,” he in­formed. Ad­di­tion­ally, both the up­com­ing stores will be hous­ing a var­ied col­lec­tion of sold-out re­leases from this year along with a few ex­clu­sive prod­ucts across footwear and ap­parel for both the lo­ca­tions. Markedly, French­based De­cathlon, launched lo­cally in De­cem­ber 2017, is one of the big­gest ri­vals for the UK-based re­tailer in Aus­tralia that has pro­moted lo­cal re­tail­ers like Rebel Sport and Amart stores.

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