Apparel Online - - Sustainability -

Levi’s is in­tro­duc­ing a sus­tain­able, laser­pow­ered tech­nol­ogy which will let cus­tomers cus­tomise dis­tress pat­terns on their jeans for the per­fect pair. There will no longer be a need to ‘sand blast’ for that cov­eted worn-in look.

G-Star RAW is work­ing to­gether with DyS­tar, Artis­tic Milliners and Viet­namese fac­tory Sai­tex to launch the most sus­tain­able jeans ever as dye­ing process re­duces chem­i­cal use by 70 per cent com­pared to stan­dard man­u­fac­tur­ing, and the wash­ing process dis­charges no waste­water into the lo­cal en­vi­ron­ment. sus­tain­abil­ity would take place when the con­sumer can get very easy pa­ram­e­ters for mea­sur­ing sus­tain­abil­ity. Like, as a con­sumer, we buy 5-star AC and we get to know each and ev­ery­thing about it. The day the con­sumer would know how to mea­sure sus­tain­able prod­ucts, the whole con­cept will take on a new di­men­sion. It is im­por­tant that the con­sumer should be 100 per cent aware of what he is buy­ing but the in­dus­try is still strug­gling with trace­abil­ity is­sues.”

Ab­hishek Bansal, Head of Sus­tain­abil­ity, Arvind Lim­ited

Jordi Juani, Asia Divi­sion Di­rec­tor, Jeanolo­gia

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