Levi’s is introducing a sustainable, laserpowered technology which will let customers customise distress patterns on their jeans for the perfect pair. There will no longer be a need to ‘sand blast’ for that coveted worn-in look.
G-Star RAW is working together with DyStar, Artistic Milliners and Vietnamese factory Saitex to launch the most sustainable jeans ever as dyeing process reduces chemical use by 70 per cent compared to standard manufacturing, and the washing process discharges no wastewater into the local environment. sustainability would take place when the consumer can get very easy parameters for measuring sustainability. Like, as a consumer, we buy 5-star AC and we get to know each and everything about it. The day the consumer would know how to measure sustainable products, the whole concept will take on a new dimension. It is important that the consumer should be 100 per cent aware of what he is buying but the industry is still struggling with traceability issues.”
Abhishek Bansal, Head of Sustainability, Arvind Limited
Jordi Juani, Asia Division Director, Jeanologia