H&M on ex­pan­sion spree: En­ters Ukraine; launches more out­lets in the US

Apparel Online - - Retail Current -

Ukraine has be­come the 70th mar­ket glob­ally where Swedish fash­ion re­tailer H&M has be­come avail­able. The brand opened its de­but store in the coun­try on Au­gust 18. H&M’s first store in Ukraine has been housed at Lav­ina Mall, the coun­try’s largest shop­ping com­plex spread in a 2,900 square me­tres area. Home­ware (un­der the H&M Home brand) and cloth­ing for men, women, and chil­dren have been stocked here. The brand did not re­veal fi­nan­cial de­tails re­lated to open­ing of Ukraine de­but store. The Iconic fast-fash­ion cloth­ing brand has em­ployed around 200 full-time and part-time staffers at its newly in­au­gu­rated store in the coun­try. Ad­di­tion­ally, it also an­nounced open­ing of its sec­ond store in the coun­try in Oc­to­ber this year.

The ar­rival of H&M in Ukraine is seen as a ma­jor tool to counter the brain drain trend in the coun­try. Many of the staff at H&M’ Ukraine store were of­fered 2-3 months of train­ing in War­saw, Poland, Stockholm and Swe­den. In ad­di­tion to Ukraine store, the brand has also con­firmed open­ing of new store in Iowa, US. The brand is all set to open its new store at North Park Mall very soon. The up­com­ing H&M store at Daven­port in Iowa, will serve as a one-stop shop­ping des­ti­na­tion for qual­ity cloth­ing for the whole fam­ily, with col­lec­tions for ladies, men and teens. Ac­ces­sories will also be of­fered here. US has been one of the most suc­cess­ful mar­kets for H&M where it ar­rived 17 years ago. The brand is present at 522 lo­ca­tions across the coun­try.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.