Adidas becomes the 1st partner of Italian sportswear retailer C.P. Company for F/W '18 range
The German sportswear behemoth, Adidas has recently joined hands with Italian apparel brand C.P. Company for the launch of a new range of footwear and apparel to celebrate the lasting nature of casual culture. This collaborative range will provide traditional styles that have stood as icons within both brands’ repertoire. The latest range includes twohooded sweats which feature the iconic C.P. goggle’s lenses on the hood, a co-branded T-shirt, and classic C.P. Company jacket that features a co-branded watchviewer. The upcoming collection will be called Adidas Originals by C.P. Company and it will be made available to the customers later this week. For footwear collection, the traditional Samba sneaker is transformed into the new Kamanda silhouette available in two colours: dark green and brown.
Paul Harvey, Merchandise Designer, C.P. Company cited that it was challenging and exciting at the same time that the Italy-based apparel retailer’s firstever collaboration happened and that too with a sportswear giant like Adidas. “And also, interestingly, there was never a moment of confusion during the creation of these iconic merchandises, both the brands just instantly clicked and understood each other. It was special working with such a significant level of understanding,” Paul added. Notably, this collection by the Italian sportswear retailer for F/W ’18 will be available for purchase on C.P. Company’s official online marketplace cpcompany.com and in several selected C.P. Company and Adidas stores.