Adi­das be­comes the 1st part­ner of Ital­ian sports­wear re­tailer C.P. Com­pany for F/W '18 range

Apparel Online - - Retail Current -

The Ger­man sports­wear be­he­moth, Adi­das has re­cently joined hands with Ital­ian ap­parel brand C.P. Com­pany for the launch of a new range of footwear and ap­parel to cel­e­brate the last­ing na­ture of ca­sual cul­ture. This col­lab­o­ra­tive range will pro­vide tra­di­tional styles that have stood as icons within both brands’ reper­toire. The lat­est range in­cludes two­hooded sweats which fea­ture the iconic C.P. gog­gle’s lenses on the hood, a co-branded T-shirt, and clas­sic C.P. Com­pany jacket that fea­tures a co-branded watchviewer. The up­com­ing col­lec­tion will be called Adi­das Orig­i­nals by C.P. Com­pany and it will be made avail­able to the cus­tomers later this week. For footwear col­lec­tion, the tra­di­tional Samba sneaker is trans­formed into the new Ka­manda sil­hou­ette avail­able in two colours: dark green and brown.

Paul Har­vey, Mer­chan­dise De­signer, C.P. Com­pany cited that it was chal­leng­ing and ex­cit­ing at the same time that the Italy-based ap­parel re­tailer’s firstever col­lab­o­ra­tion hap­pened and that too with a sports­wear gi­ant like Adi­das. “And also, in­ter­est­ingly, there was never a mo­ment of con­fu­sion dur­ing the cre­ation of these iconic mer­chan­dises, both the brands just in­stantly clicked and un­der­stood each other. It was spe­cial work­ing with such a sig­nif­i­cant level of un­der­stand­ing,” Paul added. No­tably, this col­lec­tion by the Ital­ian sports­wear re­tailer for F/W ’18 will be avail­able for pur­chase on C.P. Com­pany’s of­fi­cial on­line mar­ket­place cp­com­ and in sev­eral se­lected C.P. Com­pany and Adi­das stores.

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