Saks to launch new line for to-be mother-in-law/ daugh­ter-in-law

Apparel Online - - Retail Current -

Saks Fifth Av­enue is go­ing to of­fer a new col­lec­tion this fall. Called DH, this new and mod­ernised knitwear line was cre­ated by a to-be moth­erin-law/daugh­ter-in-law duo, Jane Miller Saltz­man and Jodi Scherr. It will also be re­tailed via se­lected spe­cialty stores like Shag in Roslyn, N.Y., Obli­gato in East Hampton,

N.Y., Ravel in Westhamp­ton,

N.Y. and Kyle by Alene Too. Saltz­man pre­vi­ously worked as a mer­chan­diser for De­sign His­tory, a com­pany founded by her hus­band. Pre­vi­ously from re­tail sec­tor her­self af­ter work­ing for Bergdorf Good­man and Bloom­ing­dale’s,

Jodi Scherr de­cided to launch a col­lec­tion with her mother-in-law. As per her, the in­ter­est in fash­ion and trends matched for both the stake­hold­ers. Com­pris­ing a care­fully cu­rated as­sort­ment of tops, sweaters and out­er­wear, the col­lec­tion prom­ises the per­fect con­flu­ence of clas­sic min­i­mal­ism and soft fem­i­nin­ity.

The best pieces of the lot are an ul­tra-soft sponge yarn full sleeves sweater with a vel­vet tie to cinch the hem and a lux close-knit cash­mere off the shoul­der cable knit sweat­shirt. Other unique pieces are a chif­fon ruf­fles de­tailed flocked vel­vet lace combo blouse; che­nille sweater with scal­loped fin­ish in navy and fuch­sia tones; a cosy shear­ling jacket with moto ac­cents; and fi­nally, scuba French terry ruf­fle bell-sleeve sweat­shirt. Priced from US $ 150 to 300, the man­u­fac­tur­ing of the col­lec­tion is be­ing done in China. The en­tire aim of the col­lec­tion is to cre­ate a line that en­ables the wear­ers to tran­si­tion from day out­fits to night go­ing-out en­sem­bles with just a pair of heels. Em­pha­sis­ing on the point, Saltz­man said, “Ev­ery­thing has a fem­i­nine twist to it. My friends will wear it. I also want Jane’s friends to wear it.” Sup­port­ing her moth­erin-law, Scherr said, “It is younger, con­tem­po­rary and fash­ion for­ward; it is for the girl on the go who has a busy so­cial life. It’s not age-spe­cific.”

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