C&A and ‘Fash­ion for Good' de­velop world's first C2C Gold level cer­ti­fied jeans

Apparel Online - - Sustainability -

C&A, a well-known fash­ion re­tailer, has achieved the hon­our of be­com­ing the world’s first re­tailer to in­tro­duce Cra­dle to Cra­dle Cer­ti­fied™ Gold level jeans. The Gold level cer­ti­fi­ca­tion is one of the high­est C2C cer­ti­fi­ca­tion lev­els. De­vel­oped in col­lab­o­ra­tion with Fash­ion for Good, a global ini­tia­tive to make fash­ion good, the jean is made from sus­tain­able ma­te­ri­als. For the de­vel­op­ment of en­vi­ron­ment-friendly jeans, C&A and Fash­ion for Good se­lected sup­pli­ers and fac­to­ries, tested and cer­ti­fied ma­te­ri­als and even re­de­vel­oped lin­ing ma­te­rial and sewing thread. Cra­dle to Cra­dle as­ses­sors MBDC and

Eco In­tel­li­gent Growth (EIG) led by Wil­liam McDonough and the Cra­dle to Cra­dle Prod­ucts In­no­va­tion In­sti­tute also led their sup­port to the in­no­va­tion. “The col­lab­o­ra­tive, for­ward­think­ing ap­proach taken by C&A rep­re­sents another sig­nif­i­cant mile­stone in the shift to­wards truly sus­tain­able fash­ion,” said Lewis Perkins, Pres­i­dent of the Cra­dle to Cra­dle Prod­ucts In­no­va­tion In­sti­tute. C&A chose jeans as a prod­uct to make it com­pletely sus­tain­able due to its com­plex­ity. Con­sist­ing of dif­fer­ent com­po­nents and pro­duc­tion pro­cesses, jeans had much more scope to be sus­tain­able. “De­sign­ing the most sus­tain­able jeans was a chal­lenge where teams worked dili­gently for more than a year. All ma­te­rial prop­er­ties had to be care­fully as­sessed and tested in line with the rig­or­ous Cra­dle to Cra­dle Cer­ti­fied™ prod­uct stan­dards,” said Jef­frey Hogue, Global Chief Sus­tain­abil­ity Of­fi­cer, C&A. Con­tent with the suc­cess, Hogue fur­ther shared that only re­new­able en­ergy and high so­cial stan­dards were ap­plied dur­ing man­u­fac­tur­ing, so that a prod­uct de­signed for its next life can be cre­ated. In another de­vel­op­ment, Fash­ion for Good will un­veil a ‘Guide on De­vel­op­ing Cra­dle to Cra­dle Cer­ti­fied Denim’ on its web­site.

The Guide will en­tail de­tailed in­for­ma­tion re­gard­ing de­vel­op­ment of cir­cu­lar jeans along with the ex­pe­ri­ence of C&A. It will also help other or­gan­i­sa­tions com­ply with the Cra­dle to Cra­dle Cer­ti­fied™ Prod­uct Pro­gram re­quire­ments.

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