C&A and ‘Fashion for Good' develop world's first C2C Gold level certified jeans
C&A, a well-known fashion retailer, has achieved the honour of becoming the world’s first retailer to introduce Cradle to Cradle Certified™ Gold level jeans. The Gold level certification is one of the highest C2C certification levels. Developed in collaboration with Fashion for Good, a global initiative to make fashion good, the jean is made from sustainable materials. For the development of environment-friendly jeans, C&A and Fashion for Good selected suppliers and factories, tested and certified materials and even redeveloped lining material and sewing thread. Cradle to Cradle assessors MBDC and
Eco Intelligent Growth (EIG) led by William McDonough and the Cradle to Cradle Products Innovation Institute also led their support to the innovation. “The collaborative, forwardthinking approach taken by C&A represents another significant milestone in the shift towards truly sustainable fashion,” said Lewis Perkins, President of the Cradle to Cradle Products Innovation Institute. C&A chose jeans as a product to make it completely sustainable due to its complexity. Consisting of different components and production processes, jeans had much more scope to be sustainable. “Designing the most sustainable jeans was a challenge where teams worked diligently for more than a year. All material properties had to be carefully assessed and tested in line with the rigorous Cradle to Cradle Certified™ product standards,” said Jeffrey Hogue, Global Chief Sustainability Officer, C&A. Content with the success, Hogue further shared that only renewable energy and high social standards were applied during manufacturing, so that a product designed for its next life can be created. In another development, Fashion for Good will unveil a ‘Guide on Developing Cradle to Cradle Certified Denim’ on its website.
The Guide will entail detailed information regarding development of circular jeans along with the experience of C&A. It will also help other organisations comply with the Cradle to Cradle Certified™ Product Program requirements.