Kor­nit Dig­i­tal ties up with Ar­row Dig­i­tal as its In­dian dis­trib­u­tor

Apparel Online - - Industry Live -

Lead­ing dig­i­tal tex­tile print­ing com­pany Kor­nit Dig­i­tal has col­lab­o­rated with Ar­row Dig­i­tal, a dis­trib­u­tor of ma­te­ri­als and equip­ment for dig­i­tal print­ing and cut­ting mar­kets, to in­crease its pres­ence in dig­i­tal print­ing busi­ness in In­dia. Un­der this part­ner­ship, Ar­row will be re­spon­si­ble for the dis­tri­bu­tion of Kor­nit’s di­rectto-gar­ment ma­chines, inks and con­sum­able spare parts and other rel­e­vant prod­ucts. Be­sides, it will also pro­vide ser­vice and ap­pli­ca­tion sup­port to its In­dian cus­tomers.

“Our goal is to con­tin­u­ously im­prove our cus­tomers’ ex­pe­ri­ence in ev­ery as­pect. Ex­pand­ing our net­work of sales and sup­port per­son­nel and be­ing close to where our cus­tomers are lo­cated is a key ini­tia­tive to­wards achiev­ing that,” said Buck Kim, Pres­i­dent of Kor­nit Dig­i­tal Asia Pa­cific Lim­ited. Ar­row Dig­i­tal be­lieves that the In­dian gar­ment in­dus­try, with the rise in the skilled labour mar­ket, is now mov­ing to­wards mass cus­tomiza­tion. Also, the peo­ple are now switch­ing from screen to dig­i­tal print­ing. Kor­nit’s portfolio of di­rect-to-gar­ment prod­ucts is the per­fect fit for its ag­gres­sive growth strat­egy in the dig­i­tal tex­tile mar­ket. “Green tech­nolo­gies, bet­ter qual­ity and on-de­mand short runs are now in the trend. So­cial me­dia and e-com­merce con­tribute to the de­mand for dig­i­tal tech­nolo­gies. We are ready to take the di­rectto-gar­ment mar­ket to the next level, com­bin­ing our sup­port and ex­per­tise with Kor­nit’s cut­tingedge tech­nol­ogy for this seg­ment,” said Sam Pa­tel, CEO of Ar­row Dig­i­tal Pvt. Ltd. The col­lab­o­ra­tion be­tween the two com­pa­nies was first wit­nessed at the Gar­tex ex­hi­bi­tion that re­cently con­cluded in New Delhi.

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