New buy­ing house with fo­cus on do­mes­tic mar­ket

Avanni Ap­parel Sourc­ing

Apparel Online - - Eyes & Ears -

Not only are the gar­ment ex­porters and over­seas brands fo­cus­ing on In­dian ap­parel re­tail in­dus­try, even new buy­ing houses that are now emerg­ing in the mar­ket are hav­ing the same fo­cus. Avanni Ap­parel Sourc­ing, Delhi, a new buy­ing house, has started to en­cash on the huge do­mes­tic op­por­tu­ni­ties that are evolv­ing by the day. In just a few months of its be­gin­ning, the com­pany has al­ready done busi­ness of Rs. 2.6 crore while it has tar­geted Rs. 8 crore busi­ness in the first year. The or­gan­i­sa­tion is of­fer­ing a wide range of prod­ucts, be it western wear or Indo-western in women’s, kids, and menswear. Puneet Gu­lati, CMD of the com­pany, who is hav­ing more than two decades of ex­pe­ri­ence in the ap­parel in­dus­try and has worked with pres­ti­gious com­pa­nies like Ori­ent Craft, Ori­ent Cloth­ing, Cre­ative Gar­ments etc. told Ap­parel On­line, “With re­gard to the do­mes­tic mar­ket, there is a lot of pos­i­tiv­ity and we have to de­cide that 80 per cent busi­ness should come from do­mes­tic clients. Though there is hes­i­ta­tion among ex­porters to work in In­dian re­tail owing to the be­lief that do­mes­tic prices are not good…, but this is not true as do­mes­tic re­tail is be­com­ing pro­fes­sional day by day.” Be­fore start­ing on his own, Puneet had ear­lier served as Di­rec­tor, Strate­gic Sourc­ing, Ta­pio Cre­ations, Gur­gaon. He fur­ther added that cur­rently his com­pany is work­ing with two brands of Cre­ative Group, Mum­bai and also with pop­u­lar names like Chem­istry and Spencer in the In­dian mar­ket. While 20 per cent of his busi­ness is from the over­seas mar­ket from clients like TJX and oth­ers, mov­ing ahead it is in the process to start work­ing with Macy's. As far as ven­dors are con­cerned, four ven­dors of Del­hiNCR and one each from Su­rat and Jaipur are associated with the com­pany. “In­dia is not a leader un­like Bangladesh or Viet­nam, but is a fol­lower as the coun­try is forced to do what is not be­ing done by China. So, it is bet­ter to fo­cus on In­dian re­tail. Though my back­ground is linked to ex­port, do­mes­tic is be­com­ing more or­gan­ised, and hence, I don’t see any prob­lem in do­ing good busi­ness with do­mes­tic clients,” con­cluded Puneet.

“With re­gard to the do­mes­tic mar­ket, there is a lot of pos­i­tiv­ity and we have to de­cide that 80 per cent busi­ness should come from do­mes­tic clients.”

Puneet Gu­lati, CMD, Avanni Ap­parel Sourc­ing

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