New buying house with focus on domestic market
Avanni Apparel Sourcing
Not only are the garment exporters and overseas brands focusing on Indian apparel retail industry, even new buying houses that are now emerging in the market are having the same focus. Avanni Apparel Sourcing, Delhi, a new buying house, has started to encash on the huge domestic opportunities that are evolving by the day. In just a few months of its beginning, the company has already done business of Rs. 2.6 crore while it has targeted Rs. 8 crore business in the first year. The organisation is offering a wide range of products, be it western wear or Indo-western in women’s, kids, and menswear. Puneet Gulati, CMD of the company, who is having more than two decades of experience in the apparel industry and has worked with prestigious companies like Orient Craft, Orient Clothing, Creative Garments etc. told Apparel Online, “With regard to the domestic market, there is a lot of positivity and we have to decide that 80 per cent business should come from domestic clients. Though there is hesitation among exporters to work in Indian retail owing to the belief that domestic prices are not good…, but this is not true as domestic retail is becoming professional day by day.” Before starting on his own, Puneet had earlier served as Director, Strategic Sourcing, Tapio Creations, Gurgaon. He further added that currently his company is working with two brands of Creative Group, Mumbai and also with popular names like Chemistry and Spencer in the Indian market. While 20 per cent of his business is from the overseas market from clients like TJX and others, moving ahead it is in the process to start working with Macy's. As far as vendors are concerned, four vendors of DelhiNCR and one each from Surat and Jaipur are associated with the company. “India is not a leader unlike Bangladesh or Vietnam, but is a follower as the country is forced to do what is not being done by China. So, it is better to focus on Indian retail. Though my background is linked to export, domestic is becoming more organised, and hence, I don’t see any problem in doing good business with domestic clients,” concluded Puneet.
“With regard to the domestic market, there is a lot of positivity and we have to decide that 80 per cent business should come from domestic clients.”
Puneet Gulati, CMD, Avanni Apparel Sourcing