Yarn de­vel­op­ments for A/W 2019 ready for in­dus­try at Vardhman Tex­tiles

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The suc­cess of Vardhman is a study of how a com­pany moves fast with the chang­ing times and con­tin­u­ously in­vests in up­grad­ing its prod­ucts and pro­cesses to meet the evolv­ing mar­ket needs.

The suc­cess of Vardhman is a study of how a com­pany moves fast with the chang­ing times and con­tin­u­ously in­vests in up­grad­ing its prod­ucts and pro­cesses to meet the evolv­ing mar­ket needs. Today the tex­tile gi­ant is present in the en­tire value chain and prod­uct de­vel­op­ment has be­come the catch­word of the group at ev­ery stage. Work­ing on sea­sonal col­lec­tions, the com­pany al­ways has some­thing new for its cus­tomers. In a chat with Team Ap­parel On­line at a re­cent ex­hi­bi­tion, Roopali Beri, Cen­tral Mar­ket­ing, Yarns, Vardhman

Tex­tiles Ltd. shares some of the new de­vel­op­ments in the yarn seg­ment at Vardhman.

Prepa­ra­tions for fresh col­lec­tion of yarns for A/W ’19 are un­der­way and Vardhman has started mak­ing pre­sen­ta­tion of the same at sev­eral plat­forms, in­clud­ing na­tional ex­hi­bi­tions. As a reg­u­lar par­tic­i­pant at var­i­ous ex­hi­bi­tions, the com­pany is con­stantly pre­sent­ing some­thing new and their booth is among the most ap­pre­ci­ated for the va­ri­ety that is on dis­play. Rep­re­sent­ing the Yarn Di­vi­sion of Vardhman at many fairs, Roopali opines, “Ex­hi­bi­tions give us an op­por­tu­nity to com­mu­ni­cate with the in­dus­try on a one-on-one ba­sis; to present them our col­lec­tions and also to hear from them what they are look­ing for. It is im­por­tant for mills to be up­dated with not only the in­ter­na­tional fore­cast, but also what the in­dus­try is ask­ing for.”

Among the lat­est in­no­va­tions, the two con­cepts that Roopali is very ex­cited about is in mélanges – Themed Med­ley and Py­lon. Col­lec­tion of Med­ley is be­ing in­spired by the colour pal­ette of nat­u­ral waves on sea sur­face at sun­set time; and Py­lon on geo­met­ric pat­terns with vin­tage/ brick wall shades. Another set of yarns that Vardhman is bring­ing to the ta­ble is the hand-spun col­lec­tion that repli­cates the look of Khadi. “These new of­fer­ings have been ap­pre­ci­ated by the in­dus­try and it helps them to fur­ther con­vert the yarn into in­ter­est­ing fab­ric and gar­ments. Prod­uct De­vel­op­ment has a sup­ply chain af­fect and ev­ery­one has to con­tribute to the fi­nal prod­uct,” rea­sons Roopali.

There are also many op­tions in the sus­tain­able sec­tion in or­ganic, re­cy­cled cot­ton/polyester and other nat­u­ral fi­bres. “Sus­tain­abil­ity is not just a con­cept at Vardhman, but a com­mit­ment to the in­dus­try and the so­ci­ety, so giv­ing fresh op­tions in that di­rec­tion is a con­tin­u­ous process,” avers Roopali. Be­sides the yarns be­ing sus­tain­able, the whole process of yarn man­u­fac­tur­ing is sus­tain­able in line with re­quire­ments of Fair Trade, Or­ganic and BCI. In fact, Vardhman is among the first tex­tile mills to adapt sus­tain­able prac­tices and de­clare it as a growth en­gine for the fu­ture. In­ter­est­ingly, Roopali does not agree that with most of the tex­tile com­pa­nies now in­vest­ing in R&D, the com­pe­ti­tion has got tighter. In fact, she opines that the mar­ket is now much more dy­namic and com­pa­nies are con­stantly on their toes, which will up­lift the in­dus­try to global stan­dards. “Ev­ery com­pany has un­der­stood that the in­dus­try is look­ing for in­no­va­tion and it is a com­bi­na­tion of qual­ity, ser­vice and reg­u­lar R&D that will at­tract buy­ers. The old sys­tem of man­u­fac­tur­ing stan­dard prod­ucts sea­son af­ter sea­son can­not give a com­pany growth,” says Roopali. This thought process has per­pet­u­ated from the top man­age­ment and has be­come the busi­ness ethos for all. No won­der, Vardhman has many buyer nom­i­na­tions which speak vol­umes about the com­pany’s rep­u­ta­tion as an in­no­va­tor.

The yarns busi­ness, at Vardhman tex­tiles rep­re­sents the largest strate­gic busi­ness unit of the Group with over 1.1 mil­lion spin­dles and a ca­pac­ity to man­u­fac­ture over

580 MT of yarn per day. Be­sides be­ing a lead­ing player in In­dia, the com­pany is also one of the largest ex­porters of cot­ton yarn to the most qual­ity-con­scious mar­kets of the EU, USA and the Far East.

Roopali Beri, Cen­tral Mar­ket­ing, Yarns, Vardhman Tex­tiles Ltd.

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