Amazon fashion launches its fifth exclusive apparel brand ‘Aurique'
Amazon fashion Europe has expanded its range by venturing into the athleisure apparel segment, as it launched its exclusive activewear brand, Aurique. This is the American retailer’s fifth private line that has been launched in Europe in last one year and really marks out the level of investment the e-commerce behemoth is making in the fashion segment. Reportedly, this move has come at a time when Amazon is looking to fetch the top spot among the apparel retailers across the world. Having tasted success with its earlier brands, Amazon Fashion is promising to offer high-end and trendy apparel that would fall in a pocket-friendly price bracket. With its upcoming Aurique collection, the US-based retailer promises to offer merchandises crafted for quality, comfort, style, and functionality, and like other offerings of the brand, this too ‘won’t break the bank’. Furthermore, the new range, for Autumn/Winter (A/W), is exclusively made for both; performance wear as well as casualwear with gym-to-street clothing that offers workout apparel and other activewear products like tops, running jackets, and leggings. In a bid to attract more customers, the retailer is offering an additional 20 per cent discount to those shoppers who spend US $ 20 or more during the first week of the brand’s operations. Notably, apart from Aurique, the world’s leading e-retailer has four other private label: Truth & Fable for women’s casualwear; Find, an everyday women’s and menswear brand; Iris & Lilly, contemporary innerwear brand for women, and Meraki ‘premium basics’ line for men and women.