Ama­zon fash­ion launches its fifth ex­clu­sive ap­parel brand ‘Aurique'

Apparel Online - - Retail Current -

Ama­zon fash­ion Europe has ex­panded its range by ven­tur­ing into the ath­leisure ap­parel seg­ment, as it launched its ex­clu­sive ac­tivewear brand, Aurique. This is the Amer­i­can re­tailer’s fifth pri­vate line that has been launched in Europe in last one year and re­ally marks out the level of in­vest­ment the e-com­merce be­he­moth is mak­ing in the fash­ion seg­ment. Re­port­edly, this move has come at a time when Ama­zon is look­ing to fetch the top spot among the ap­parel re­tail­ers across the world. Hav­ing tasted suc­cess with its ear­lier brands, Ama­zon Fash­ion is promis­ing to of­fer high-end and trendy ap­parel that would fall in a pocket-friendly price bracket. With its up­com­ing Aurique col­lec­tion, the US-based re­tailer prom­ises to of­fer mer­chan­dises crafted for qual­ity, com­fort, style, and func­tion­al­ity, and like other of­fer­ings of the brand, this too ‘won’t break the bank’. Fur­ther­more, the new range, for Au­tumn/Win­ter (A/W), is ex­clu­sively made for both; per­for­mance wear as well as ca­su­al­wear with gym-to-street cloth­ing that of­fers work­out ap­parel and other ac­tivewear prod­ucts like tops, run­ning jack­ets, and leg­gings. In a bid to at­tract more cus­tomers, the re­tailer is of­fer­ing an ad­di­tional 20 per cent dis­count to those shop­pers who spend US $ 20 or more dur­ing the first week of the brand’s op­er­a­tions. No­tably, apart from Aurique, the world’s lead­ing e-re­tailer has four other pri­vate la­bel: Truth & Fa­ble for women’s ca­su­al­wear; Find, an ev­ery­day women’s and menswear brand; Iris & Lilly, con­tem­po­rary in­ner­wear brand for women, and Mer­aki ‘pre­mium ba­sics’ line for men and women.

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