Burberry re-imag­ines Lon­don flag­ship un­der Tisci's helm be­fore his LFW de­but for the brand

Apparel Online - - Fashion Resource -

Ahead of Ric­cardo Tisci’s de­but for the Bri­tish fash­ion house, Burberry opened its re­vamped 26,000 square-foot flag­ship store at 121 Re­gent Street in Lon­don. Re-imag­ined by Tisci, it is Burberry’s only bricks-and-mor­tar store to house the lim­ited edi­tion pieces from Ric­cardo Tisci’s first ever Burberry col­lec­tion. On Mon­day, 17th of Septem­ber 2018 at 5:30 pm GMT, the col­lec­tion was ex­clu­sively avail­able to shop on In­sta­gram and WeChat too.

The key high­light is the ‘Sisy­phus Re­clined’ which is a three-floor scaf­fold in­ter­ac­tive art in­stal­la­tion by Bri­tish artist Gra­ham Hud­son. It fea­tures a tech­no­log­i­cally-ad­vanced ro­bot that sculpts hu­man forms based on body scans taken on the top level to be dis­played around the in­stal­la­tion. Tisci is trans­form­ing Burberry as the Burberry logo un­der­went a com­plete over­haul and the brand banned the use of real fur in its merchandise.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.