Burberry re-imagines London flagship under Tisci's helm before his LFW debut for the brand
Ahead of Riccardo Tisci’s debut for the British fashion house, Burberry opened its revamped 26,000 square-foot flagship store at 121 Regent Street in London. Re-imagined by Tisci, it is Burberry’s only bricks-and-mortar store to house the limited edition pieces from Riccardo Tisci’s first ever Burberry collection. On Monday, 17th of September 2018 at 5:30 pm GMT, the collection was exclusively available to shop on Instagram and WeChat too.
The key highlight is the ‘Sisyphus Reclined’ which is a three-floor scaffold interactive art installation by British artist Graham Hudson. It features a technologically-advanced robot that sculpts human forms based on body scans taken on the top level to be displayed around the installation. Tisci is transforming Burberry as the Burberry logo underwent a complete overhaul and the brand banned the use of real fur in its merchandise.